How to Achieve Your Business Goals

February 20, 2020

The first thing you need to do before anything else is to work out precisely what it is you want to do with your business. You need to set goals. Goals give you a direction, focus, and approach. They will be something that you have thought about if you created a business plan, and if you haven't created a business plan, perhaps you should make one now. You will have to create financial projections, for example, saying exactly how you were going to get that kind of return in year three, for example. Anyway, here are some ideas for you to think about to achieve your business goals.

So, what are your goals?

Okay, so the motivation is to make money at the top end. However, how? You need to embark on a campaign of brand awareness, for example, so you need to know your core messages. Think about what you want your company to stand for. How ethical are you? One of your goals may be to use only recyclable materials, or to use part of the profits to build hospitals in Uganda or something. What are your hiring goals? What kinds of people will you be looking to employ and what about employee, employer relationships. Goals can be as wild and disparate as you want them to be, but they need to be based in reality.

Keep your goals out in the open

So you have the goals, and now you need to be able to monitor them. Being able to clearly see them will help you stay focused. It adds that element of direction to the rest of the staff, too, and why their role is important. 

Have you created milestones?

It’s not always a straight road from A to B. You are going to have to create some put stops along the way and celebrate every time you get to one. Things will inevitably change, and you have to be open to that eventuality. You may need to sack staff and upgrade systems along the way, that is all part and parcel of the job. You may need to use some profits to invest in things such as Kosh Solutions. But everything you do, as long as you are determined and keep going, will take you one step closer to the primary goal.

Be flexible and accept things are not always perfectDon’t get so hung up on an idea or way of doing things that you can’t see the forest for the trees. You may have to alter your final destination point as things become far too complicated in that way. You may actually find that going in a completely opposite direction works much better for the people you have and the tools they employ. Goals are there to keep you focused, not to damage the company by causing problems and inflexibility. This is up to you, but if you want to succeed, you need to go with your strengths. Do not stick rigidly to outdated ideas and methods.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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