Clever Branding: Make Sure Your Brand Has These Important Things

No matter what kind of enterprise you’re building, you should consider how you’ll form a brand around it. Branding symbolizes who your company is and what you do. Building a brand can help you get noticed, create customer loyalty, and improve your reputation.
Your brand can even help your business expand. If you establish a strong brand name, it can be used for multiple companies. Think of Virgin, for instance, who have operations in media, banking, air travel, and much more. But creating a successful brand takes a lot of hard work. Here are some of the things that your company’s brand should have to be successful.
A Catchy Name
Which of these makes more of an impact to you- Tokyo Telecommunications Engineering Corporation or Sony? Considering the latter is now a name known worldwide, it’s a pretty easy choice. A succinct brand name will catch people’s attention much more than a long, drawn out one.
If your business name doesn’t seem brand worthy, it may be time to change it. The name you choose can help your brand become successful. It doesn’t have to tell clients exactly what your business is about. It simply needs to be easy to remember and roll off the tongue.
Some brands go with one-word names which they build their identity around. Others use initialisms like IBM and BBC. Either way, it’s usually the ones that are memorable that make the most impact. Many famous companies initially operated under a different name but changed it to improve their brand.
An Eye-Catching Logo
Your logo is also important. An icon that’s easy to stamp on products and marketing materials will create a strong brand identity. If people start to recognize your logo in multiple places, it’ll make a much bigger impact.
Think of fashion brands as an example. You can most likely identify a Lacoste polo shirt or a Gucci bag instantly thanks to the logo. The same applies for all kinds of products and services, though. If you saw an Apple logo on a billboard, you’d be able to identify the company instantly.
Look at some of the most iconic brand logos for inspiration. You’ll want an icon that sets you apart and gets you noticed. You may want to have this professionally designed by a graphical artist.
Creative Marketing
The most crucial part of building your brand is how you market it. Powerful brand marketing will help your company grow and become relevant fast. Many brands use logos, slogans, and jingles to build up a brand identity. But there are many ways marketing can help with cultivating your brand.
You may want to use the help of a marketing agency. There are many firms which focus on creative brand marketing, such as Base Creative. Services like these can assist you with your packaging design, your digital branding and much more.
Advertising is often a big part of brand marketing. Major corporations like Nike and McDonalds still stay relevant with their video commercials. Anyone who hears “I’m lovin’ it” or “Just do it” will instantly think of their brands. But all kinds of creative marketing, from digital to street marketing, can help with building up your brand.
A Target Audience
To have a clear brand identity, you should know exactly who you’re aiming your services at. A brand needs to have direction. A big part of this is having a clear idea of who exactly your target audience is.
It’s worth crafting an audience avatar for your brand. It will help you in every process of your branding. Knowing who your audience is will make it easier to figure out how to appeal to them.
A classic example of this is how men’s grooming products gear their ads towards males. By making it clear who their products help, they can corner that market and gain the right customers. But whoever your audience is, make sure you form your brand with them in mind.
A Brilliant Reputation
A reputation can make or break a brand. You’ll always want people to have a positive image of your company brand. If bad news becomes associated with your name and logo, you may have to do some damage control.
Customer service is vital when it comes to maintaining a brilliant reputation. Make sure you always treat your clientele with care and deal with complaints appropriately. Being known as a business who always helps their customers will make your brand even stronger.
The quality of your products and services is also crucial. Delivering consistent quality will keep your customers satisfied. Whether you deal in budget services or premium products, make sure customers always get what they expect.