Search Ratings, Speed, And Security: Improve Your Website Today

As an online business, your website is the cornerstone of your business. Without it or when it’s used poorly, you will not succeed. But, once you master the art of the web presence, your business will excel.
Of course, it’s hard to measure how good your own website really is; especially if you don’t know a thing or two about web design. The biggest thing to consider is your website’s appearance. If your site is old and outdated, it will push customers away. Likewise, if your site is ugly or inconsistent, it will look unprofessional. To get a truly beautiful website, you’ll need professional help. It’s worth investing in an attractive website early on.
You’d think that would be it. But, it’s not. Your site has many weak areas that need to be worked on overtime. This post will cover some of those areas, and the best ways to work on them.
Search Engine Ratings
 
You’ve probably heard of search engine optimization before, and have a basic idea of what it is. Search engines use the data on your site to relate it to searches. The websites that have their data laid out and formatted in the best way will always come up highest in the results. Of course, it’s not quite as simple as that, though.
When it comes to SEO, you’re going to need help. By using an SEO audit company, you can have your website checked on a regular basis, and the changes made to make sure it comes up nice and high. Most people will choose the very first link they see on Google. So, being at the top of that list is super important.
Website Speed And Load Times
 
A website that’s full of huge images and videos will likely load very slowly. Websites with badly written front and backend scripts will give the same result. When it comes to images, it’s best to use small formats, that are designed for website use. Using RAW formats or large file types like .png, is a mistake. File formats like .gif and .tif are much smaller, but retain much of the quality you require. For any videos on your site, it’s best to host them elsewhere. You can embed videos from youtube.com right onto your site. That way, they handle the hosting, and you don’t have to worry about speed. When it comes to the rest of your site, you may need some help. You can hire freelance web developers simply and quickly, nowadays. Have them rewrite scripts that are slow, and optimize the rest of the code at the same time.
Security
 
Your website security is key when it comes to convincing people to use your site. It’s best to have your website encrypted, using SSL. This is a cheap and easy to set up, and will make your website look vastly superior to those without. Some web browsers will warn users not to go on websites without SSL. So, going without will almost certainly lose you customers.
All of these tips will help you to build a solid platform for your business. Have people who you don’t know test the site for you. You want honest feedback; not biased opinions.