You've Got The Idea, Now What's Next

January 18, 2017

Everyone, at some point in their lives, has a brilliant idea for a product or business which they are positive will work. However, before, not many people had the confidence or nous to actually go ahead with their idea and make it into reality. Now, though, more and more people are setting up their own business or creating products and earning a comfortable – if not more than comfortable – wage from it. Setting up your own business is no easy thing, though. There are lots of things to think about and consider when debating whether or not to go ahead with it.
Many people simply do not go through with their idea as they are not sure whether they can afford to leave their job. This is one aspect of setting up your own business which can be confused. You do not just leave your job and work on your product or business plan. You work on your plans while working – not in the office of course – but in your lunch hour or when you have finished work. It can be a tiring and extremely stressful time, but if you are passionate about your idea then you will have the drive to succeed and accomplish your goal.
 
In the modern world of today, businesses use the web to interact, sell, promote and develop. It has been this way for quite some time, and in this ever developing and evolving digital age that comes as no surprise. Because of the web, there has also been a rise in marketing companies who solely use the internet to continue their journey. If your idea is a marketing company, then you will need to be unique, positive and have a very savvy knowledge of how to use the internet to enable your business to reach its potential.
You will need to think of aspects to add to your business like SEO, copywriting, disaster recovery as a service, promotional toolkits and presence for clients and social media use – to name just a few of the things you will need to think about. If you are passionate and knowledgeable about your business, though, of course you will already know this. For those of you who may not be clued up on aspects of a marketing business, you will need to do lots of research and it may even be beneficial to attend conferences, talks and marketing events. All these things will help develop your experience in that field.
If you have got a dream of working for yourself and/or owning your own business, then perhaps this year is where you will begin. It can be a very demanding situation but if you have the ability, drive and maybe a bit of luck then your business will take off the ground, flying. However, don’t make brash decisions and leave your job straight away – these sort of things can require a bit of patience to begin with – and you do not want to be left short of cash. Be positive, patience, ask questions and then your business plan will become clear for you to begin your new journey.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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