A Good Day For The CROs

Conversion rate optimization, or CRO as it is known, is the process of getting customers to make more conversions. In theory, it’s simple. You make changes to your site that makes consumers want to spend money or sign up for a daily newsletter. In practice, it’s a lot more complicated. CRO is essential for any wannabe entrepreneur starting out in the industry, yet its complex nature can scare a lot of people away. This is a serious problem because a solid conversion rate is a foundation for high sales.
Thankfully, there are ways to ensure that it’s a good day for the CROs, and you can find them underneath.
A/B Testing
Nope, this isn’t an academic exam with the legendary South African batsmen AB de Villiers. How that would help anyway is a mystery. What it is is a form of testing that allows you to track customer preferences. The problem with creating a website is the unknown. You never know what is going to work and what is going to fail, and you have to accept that fact beforehand. However, you can get a glimpse into what people think and feel when they see certain stimuli. For example, you can change the call to action on the homepage so that it’s different to the rest of the site. If the web page gets more clicks, then it’s a sign that they prefer that particular phrase. Do it throughout the site, and you’ll be able to make tweaks that wow visitors.
Fix Navigational Issues
Consumers hate sites that have problems. To them, a 404 error sign is a sign that means they should bounce elsewhere. After all, there is too much competition for them to suffer through the experience. Plus, they are too busy and don’t have time to waste. As a result, an error page can have catastrophic effects in terms of CRO. Quite simply, no one will stick around to make a conversion because they won’t have the tools or the patience. Fortunately, the solution is simple: fix the errors. It doesn’t take much effort to get a web page up and running again, but it makes a massive difference to the navigation. And, customers put a lot of emphasis on navigation even if they don’t realize.
Remove Distraction
This is a big one because lots of sites load pages with as many products as possible. If that isn’t bad enough, they also throw in adverts just to make it worse. Cramming your site full of products might seem like a good idea, but it’s a massive distraction. Before a customer even thinks about proceeding to the checkout, they have to look through the rest of the items. Okay, they don’t have to look but it’s human nature, as is perusing the adverts that blast out novelty music and a novelty message. Any site that wants to boost the CRO needs to get rid of the interruptions. Otherwise, it will hinder the customers from making a purchase.
Build Trust
If a person offered you a product, would you accept it with open arms? The chances are that you would have reservations before parting with you hard earned cash. Why? It’s because there is no trust between you and the seller, and they same dynamic applies to the business. You want customers to make a conversion, but they don’t because they don’t trust you, and for good reasons. After all, cyber crime isn’t an offense that only affects a handful of people. So, to get them to convert, you have to get their trust. Sometimes, it’s as easy as buying a quality mPOS so that they know their card details are secure. Other times, you need to play the long game and build a brand that is synonymous with customer confidence. However you do it, you should ensure that they don’t find you unreliable as that is a death sentence.
Offer Proof
At the end of the day, you have to provide evidence to all of your claims. Not to do so is shifty, and you know what that means. Far too many businesses don’t provide evidence for their claims, and it turns off the customers. Not only does it show them that you’re big-headed, but it also gives them a reason to be suspicious. So, if you do make any bold claims, always back them up with solid proof. For example, do you think you’re one of the best suppliers in the industry? Okay, show them the award that you received from an unbiased regulator. Or, if you believe you’re a major player in the customer service stakes, show them some customer feedback.