Squeezing The Juice Out Of Online Traffic Flow

Online traffic flow is a resource to be mined, much like a craved mineral resource. If Bitcoin has proved anything, it’s that digital resources are currency to be farmed, and applying the collection of these resources to your online business solutions will grant you a much larger audience than you ever dreamed. But how should you squeeze the most juice out of your online traffic flow?
This article aims to help you answer that question.
SEO
SEO has grown in popularity to such a degree in recent years that it’s almost ubiquitously used by businesses as the first step in a digital marketing strategy. SEO (search engine optimization) allows you to gain a more authoritative and higher ranking on Google’s search engine platform, and as a result, this allows you to gain more traffic to your website. If you’re having trouble picturing how this works, think of it like this.
A fishing trawler sailing the ocean would be your website, hosting direct links to your store or some other such promotion that your business would like to see exposed as much as possible. The fishing net on that trawler would be a great SEO strategy, which includes providing informative, useful content such as explorative articles detailing or fixing a problem to a key demographic.
Hiring professional SEO marketing services can be a phenomenal place to start with this if you want to start with the best footing. The fish in the sea that the trawler is concerned with are the millions upon millions of internet users from all over the web that constituted Google’s roughly 2 trillion searches that were made in 2016.
The consistency of your SEO strategy to attract interesting revenue is the quality of your net. If the articles you have guest written are filled with inaccuracies, are too vague, or have little to do with the demographic you’re trying to appeal to, then you will be punished by Google’s new algorithms that detect if you are overtly using SEO strategies or not.
Promotion
Even though life moves online now, that doesn't necessarily mean that marketing strategies that were perfected in the 50s are defunct now. For the most part, a clever promotion can do more for your firm than any other method, but you will never know for sure unless you try it. Online media allows us to save money in a plethora of areas, yes, but that doesn’t mean you should necessarily eschew your marketing budget in favor of purchasing more supplies.
If anything, saving funds like these should be funneled to more industrious purposes, such as hiring graphic designers, videographers, and market psychologists to help you squeeze the most out of your online marketing strategy. Instead of attempting to try and get your message exposed to as many people as possible online, consider investing in the quality of your promotion instead. Web users aren’t stupid, and commenting culture allows a bad campaign to be mocked fairly quickly on social media platforms. Avoid these errors and design cool, slick promotional material that gels well with the web users that are to come across it. Humour is usually a great tactic to use in this circumstance, and as long as it’s subtle and genuinely funny, it will go down a treat online.
The dream of any online marketer is to have their post shared between people, which is tantamount to online ‘word of mouth.’ This sudden influx of traffic is difficult to calculate regarding how effective your word of mouth was, but if your social media posts are ‘shared’ you can be sure that they will be exponentially seen.
Social Media
Social media allows for some of the best ‘juicing’ of online traffic flow. Many people solely visit Facebook, Twitter, Instagram and Snapchat, using their smartphone as the only real digital connection they use while on the go. This is why targeting these areas are the most intrinsically lucrative from a marketing standpoint.
Retaining the customers you need will require you to promote yourself on all four of these platforms but in very different ways.
Facebook culture demands sponsored, humor and eye-catching posts, preferably videos with a solid hook and brief, quality message.
Twitter requires support accounts made by your firm, and the main Twitter account concerned with retweeting news articles or information that best explains what your brand is about or the achievements made in that industry. This can make your firm seem more human, and like it has people behind it contributing to its success. It’s pretty awkward to see a firm on social media that doesn’t grasp the internet, so be sure you have young, hip people running these accounts for their best success.
Instagram is a great platform to share images from your operations and give insight to the functioning of your firm. Because it is a primarily picture-based social media app, these images never seem like they’re over the top or unwarranted. As an bonus you can #tag these posts and gain a following through sheer search availability alone. Ironically, this is similar to how SEO works.
Snapchat works in a much more interesting way. You can embed small clips of footage, an advertisement or link maybe, during a snapchat story that is relevant to your business operations. For this reason, Snapchat is one of the more exciting new social media trends to market yourself through and helps you access a whole untapped market. The psychology of Snapchat, with its ‘slot machine’ psychology gathers the most repeat daily viewings out of any app, and as a result, might mean that your promotion is seen multiple times each day.
There is a lot of revenue and internet traffic to be squeezed from social media, so be sure you’re using it appropriately.
Online digital marketing is quickly rewriting the rules of promotional discourse. While there are tried and true marketing strategies that are a natural fit, the changing cultural nature of the internet means that fads become popular and die out within days, much like the ‘memes’ that have taken the internet by storm. A savvy entrepreneur will be able to identify how to use that and SEO to collaboratively implement a fantastic, magnetic new gathering of traffic flow to your firm.