Branding in the Age of Social Media

If you want to convince swathes of customers to visit your business website, subscribe to your newsletters, and most importantly of all, buy your products and services, you need to, first and foremost, work on your branding. Afterall, if people don’t know who you are or what you’re about, they hardly have any reason to do so, do they?
Right now, building a strong brand is easiest to do on social media, for small businesses in particular. So, if you want to start building brand authority, it’s probably a good place to start.
Here’s what you need to know about building your brand with social media
Choose Platforms that Match Your Brand Image
There are now multiple popular social media platforms, including Facebook, Twitter, and Instagram to choose from, and it is important that you focus your efforts on the right ones if you want to boost your brand’s visibility.  
For example, if you’re selling fashionable clothing, focusing your efforts on Instagram, which is known for its photographic content, fashionable followers and famous models would be your best bet, whereas, if you are working in the tech industry, LinkedIn and Google+ might serve you well.
Of course, although you might want to focus your efforts on a particular platform, you should ideally have a presence on them all to reach as many people as possible.
Create Valuable ‘Buzzworthy’ Content
It should be obvious, but if you want to build up a certain picture of your brand and attract people to your website, you need to create valuable content that is interesting enough that people want to share it. You should also employ a good SEO company like Ruby Digital to ensure that your content can be found easily.After all, it doesn’t matter how many great infographics, blog posts and viral videos you create if no one can find them.
Be Consistent
When you’re looking to boost your branding, you need to ensure that you actually have a definable brand to show-off in the first place. This means that you need to think about what kind of image you want to portray and be consistent at doing just that. You can’t act all hipster one day, publish nerdy posts the next and then try to appeal to the over-50s the week after.It will make your brand look like a mess, and no one demographic will feel an affinity to your business, which is definitely a bad thing.
Leverage Social Media Influences
If your brand is kind of unknown, it’s going to be hard to build the kind of momentum you want on social media. One way to boost the interest in your brand, however, is by getting social media influencers (people who have significant followings) on side. You can do this by mentioning them in your posts, connecting with them personally and reviewing their stuff in a positive light. If you do this, there’s a good chance they’ll reciprocate, and their audience will be your audience, at least for a little while.
Social media is here to stay and can be a very effective tool indeed. Try building your brand using the strategies above if you want your business to be more visible and more liked.