Digital Decisions Based On Your Business Position

August 29, 2017

Most people would consider it a bad idea to buy a two-seater sports car when you have a family of five to drive around. You wouldn’t have the space you need, and the car would probably be less safe than a lot of the alternatives you have access to. Instead, you’d choose something much better suited to your needs. Though this is obvious with something like a car, a lot of small businesses fail to take the same approach to the decisions they make on their digital side. This can have a huge impact on your success, as you will use this part of your business loads. So, to help you out, this post will be going through some of the services you will have to choose for your company.
Computer Services
Most modern companies wouldn’t be able to keep up with their work without the help of computers. Being able to connect to the internet gives your company access to a huge amount of power, giving you the chance to communicate with loads of businesses and potential customers. But, of course, computers come with their own array of different troubles. Below, there are some of the areas you will want to have handled.
Getting your hands on the hardware, you’ll need for your company can be very confusing. Without experience with computers, you will have to spend time learning about system specs before you can make informed decisions. To solve this issue for you, companies like Dell offer leasing options for their computers. Using a plan like this, you can have all of your hardware chosen for you, along with having it installed, repaired, and upgraded as necessary.
Once you have your hands on some hardware, you will also have to think about networking. The size and requirements of your company will dictate the type of network you have, along with the hardware you’ll have to use. A networking consultant will be able to help you to make these choices, while also setting it all up for you. Your infrastructure will be very important. Having a poorly built network could make life hell for you and your employees, so it’s worth getting it right.
Support for your computers will also be essential if you want to be able to run your business. Most large companies will hire someone to do this work them. But, for a smaller business, this will often be far too expensive. Instead, you can save loads of money using an IT services company to handle this work for you. Along with this, when looking at software options, you should always choose the ones with the best support, like Office 365 for Business.
Website
Once you have your company’s internal IT handled, you can start to think about the website which is used to represent your company. Along with computers, most modern businesses will have a website which their customers and clients use to find out about them. Building this sort of resource will be hard, and you’ll have to have a professional do it for you. Along with this, you also have to think about aspects like security and the people hosting it for you.
The type of business you run will have a massive impact on the type of developer you should be using to make it for you. Some companies can use a simple landing page style website and can have it made by someone from a site like Freelancer. But, if you want to have an ecommerce site or something more complicated, professional websites built and managed by marketing experts could be the best option. Different developers will cost different amounts. This makes it important to work hard to find the best option for you, to make sure you’re not overspending.
Security on your site will be based on the same sort of consideration but could be even more important than your developer. Without the right security for your site, you could have issues in the future which result in data leaks or even court cases. SSL is the best way to secure your website. Installing this sort of protection is nice and easy, and you can use an online guide to help you. Your hosting will also make an impact on your site’s security. It is very worthwhile reading reviews and looking into what the different options you have to offer.
Hopefully, this post will give you a good idea of what can be done when you're trying to set up the digital side of your company. Getting help in this area is a great way to ensure that you make the best of what you have. But, you also have to think very hard about the needs of your business.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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