How to Budget for Your Business

September 14, 2017

If you've just started your own small business, you've probably figured out by now that you only have a small budget too. That's mostly down to all the hidden startup costs that you've had to cash out on, as well as loans and any other expenses. Because of this it can be quite difficult to find your footing, but don't worry – you will. You just have to create a realistic budget and then stick to it. (Which is a lot easier said than done at times.)
Failure to do this will result in having a lot of money trouble in the future, and that leads to debt, and that leads to bankruptcy. But we don't need to talk about that because it won't happen – right? Here's what you need to do.
Pay attention to your sales cycle
It's very normal to be selling a lot one week and then having a slow period the next. If and when your company has an off season, you'll need to make sure your expenses are covered for that time so you don't end up losing more money than you're gaining. You could also use this slow time to think of new strategies and techniques to improve your business.
Define and understand your risks
With every business venture, there is a certain amount of risk involved – there has to be otherwise you will never end up getting anywhere. But the key is understanding each risk, as well as its consequences so that you're always prepared, especially in the financial department. As soon as you have mapped out all of the possible threats, you will be able to form a clear picture of how to plan for an emergency if need be.
Ask for help
A lot of people tend to be too proud to ask for help in general, but especially when it comes to business. You want to feel as though you've done everything by yourself – and while that feeling of accomplishment is nice – it may end up costing not only your money, but your valuable time. So call in an expert like Michael Elias who will give you all of their professional advice and make sure you do everything the right way.
Overestimate expenses
Depending on the type of business you have will determine how much income you will make. In a lot of cases, your income will vary on the products or services you're selling. Meaning you aren't able to predict a weekly or monthly turnover or profit. That's why it's very important to budget slightly above your anticipated costs, that way no matter what happens, you will always be prepared.
Plan in advance for large purchases
If you know that you're going to have to cash out a lot more than usual, whether that be for broken equipment, or something that needs replacing, it's wise to plan in advance for this. Of course, you can't see into the future to know when bad things are going to happen, but you can make sure that you have an emergency budget on the side for if and when any problems do arise. – Any changes that you do decide to make in your business should be timed very carefully so you reduce your risk and increase your reward.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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