The Importance of the Office

October 13, 2017

The office is important. And no, we’re not about the hit TV show here — we’re talking about your office. We’re talking about the place that you run your business from working day in, working day out. We’re talking about the place where your business, well, gets down to business. We’re talking about the place that you invite potential customers and clients to in order to seal any important business deals that you plan on sealing. We’re talking about the place that your business calls home.
And because your business’s office is so important, you have to treat it well. Specifically, you have to make it as special and successful a place as can be. For advice on how to do this, make sure to read on.
Pick the right location
Picking the location of your business’s office is one of the first and most important things you will do for it. And, when it comes to picking this location, you have to choose wisely so as to make sure you choose the right one.
The right location for your business could be a place that is synonymous with the world of business, such as Canary Wharf or Mayfair in London, England, or areas in the Financial District of New York City, such as Wall Street. By placing your business in such an area it can instantly reap the benefits of being placed in such prestigious company with other businesses and thus be deemed to be a bonafide business. However, the right location for your business might simply be in a geographical area that needs your business, so that yours can tap into this need.
Whatever decision you make with your next site selection, just make sure you choose wisely.
Spruce up and maintain your office
It’s all good and well placing your office in a dream location. But, by doing so you just provide your office a with a good, strong shell. What you then need to do is start ensuring that its insides are good and strong too, and to do this you need to ensure that everything is spruced up and maintained well inside your office too.
This means doing a number of things. It means creating an atmosphere in it based on the tone of your business and it’s market; for instance, a business based around technologically should try to induce a quirky, relaxed space, and a funeral directors should create a quiet, respectful space. It also means ensuring that the office is thoroughly cleaned at all conceivable times — this might mean that even you, the boss, may have to take a bing bag out from time to time. And it means adorning the space in comfortable seats and tables, some of which could even be second hand business furniture. Basically, you need to ensure your office meets the demands of the tone of your business’s market, you must keep it clean and you must make it comfortable.
Your office is important. It can be the deciding factor in you sealing a deal and you losing a deal, and it can even be the thing your struggling business needs to fix it. So, give it the attention it deserves!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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