5 Tips for Running a Car Blog

February 15, 2018

Running a blog is a difficult task, irrespective of the field you are specialising in. If you have decided to start your own car blog, or you already have one, you may be looking for ways you can stand out from the crowd and increase your revenue. This is never an easy task, but if you follow the tips provided below, you should be able to notice some considerable improvements in your performance.
Keep an eye on the competition – There is only one place to begin, and this is by getting to grips with what the competition is doing. This does not mean that you should simply copy other blogs. However, you are never going to be able to distinguish yourself from the crowd if you do not monitor what your competitors are doing. You can determine what they are getting wrong, and where they are going right. This will help you to perfect your own strategy.
Link up with other blog writers – It is a good idea to link up with other blog writers that operate in a similar segment to you, yet are not the competition. You can then post on each other’s blogs, or advertise for each other via social media. It will be of mutual benefit.
Be patient – One of the harsh realities of running your own blog is that you are going to need to be patient. This is the case irrespective of the type of audience you are targeting. You cannot expect to see results overnight, especially with regards to revenue. You are going to need to be patient.
Get interviews with people in the know – If you can get guest posts and interviews with interesting people in the auto industry, you can really give your readers something to keep coming back for. This does not mean that you need to contact a well-known racing driver. You simply need to target people that will have useful information to provide your readership. For example, you could talk with a Mercedes-Benz fleet manager, who would be able to provide plenty of useful information for fans of the brand, as well as businesses that have their own fleet.
Think like a reader – One of the biggest mistakes that bloggers make is writing about the things they want people to know, rather than thinking about what their viewership would want. It is vital to put yourself in the reader’s shoes. What information are they actively searching? What sort of thing are they going to find interesting? What is going to make them click on your blog?
Hopefully, you now have a couple of new things that you can try to make your car blog more successful. Follow the advice that has been suggested, and never stop learning and developing your blog. After all, the Internet is something that ever remains stagnant, and so you are going to need to keep progressing if you want to excel.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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