
Providing A Better Standard Of Service For Your Luxury Clients
August 20, 2019
It can be very easy to offer and apply business advice as if it was always a universal prospect. To some extent, this is wise. We need to be just as secure as any other business, just as dependable, perhaps available just as often. But sometimes, there are important variables that matter when it comes to running your business in a certain manner. For example, a small cafe is going to have many more daily guests that come and go than an art gallery, the owner of which might only be banking on a high-profile sale twice a week to stay afloat.
Some businesses, such as casinos, operate high-flying tables and need to train special croupiers to take the large tips with stoicism and to apply a much higher standard of service. We would decorate the interior of a dive bar much differently to a high-flying luxury bar within an airport. This all seems very obvious, but when dealing with luxury clients, it’s not always so. Let us consider what these added considerations may require of you:
Remove The Difficulty
Removing the difficulty of interacting with your firm should be the first consideration you take care of when dealing with luxury clients. For example, it could be that an investor is coming to potentially give you a cash injection. He will attend many times over the next few months. Do you have him drive to your workplace from his hotel, or when possible, do you enroll in a Mercedes Chauffeur Programme to ensure his stay is a comfortable one? The same goes for high-profile clients who might wish to experience your business without the necessary trappings, and while this sounds like elitism, functioning as a business trying to ‘reel in the big fish’ could necessitate this kind of action. Your extra revenue will certainly be worth it.
Give Privacy
It can also be important to give privacy to high-profile or wealthier clients. For example, if making large orders, a wealthy client does not want that transmitted to the world around him. If you run a car garage, you needn’t make it obvious that said client is purchasing three vehicles at one time, brand new. You simply conduct the deal with care, in your private office, and then have your people potentially drive the vehicles to his or her residence as a thank you. A restaurant may have a VIP lounge for those who wish to spend more in peace, or have their own space. Consider how you might ensure client privacy, as this is often what they value most.
Goodwill
A gesture of goodwill goes far when dealing with luxury clients. They know they are spending plenty of money with you, and so like to see that sense of mutual support reciprocated. This is why luxury guests in restaurants are often comped free bottles of wine, perhaps one every meal. Because the owner knows that ensuring this client returns is more important than that miniature loss. They will often repay the favor through tipping your staff or having your business as their first port of call.
It can be a tough process to shepard wealthy clients as a business. But with these tips, you’re sure to do so with dignity.