How To Create An Office Space That Reflects Your Business Brand

Your office building is the heart of your company. It’s where all of the magic happens and every single idea that you have is brought to life between those 4 walls. It’s also a physical representation of your company and a very important part of your brand, but a lot of business owners forget that. They put all of this effort into creating a strong brand on social media, but they don’t put the same care and attention into their office. If you look at big tech companies like Google or Facebook, their office spaces are a recognizable part of their brand and you always hear people talking about all of the great stuff they have inside. A lot of businesses are even changing their office layout to emulate these big companies because the way that they house and interact with their employees is considered part of their success. If your office doesn’t represent your brand, you are sending a mixed message and you need to make some changes. These are the best ways to create an office that reflects your brand. 

Be Present In Your Office 

A business brand isn’t just about the company itself, it’s about the people behind. More specifically, it’s about you. Creating a personal brand is more important than ever because consumers want to connect with businesses on a more personal level. That’s why you should be at the centre of your office, but a lot of business owners do the opposite. If you’re stuck in an office separate from the rest of your employees, you aren’t at the heart of your business. You need to make sure that you are in the thick of it and any visitors can see that you are a central part of the brand. 

Consider Your Values 

Your core values in business need to be conveyed in your office, so think about what they are. If you have a strong focus on environmental issues, you need to build an office around that. You can install solar panels and turbines to power the building and get some eco-friendly LED lights from sites like ledbyvision.co.uk to cut back on energy usage. If driving technological innovation is a core value, you can fill the office with the latest tech and display product prototypes that you’re working on so visitors can clearly see how you are pushing technological boundaries. Whatever your core values are, you need to build the office design around them. 

Stick To Brand Guidelines 

You should already have brand guidelines that you use to determine colour schemes, font, and even the tone on any communication that your business puts out. If you don’t already have brand guidelines, visit venngage.com for tips on creating one. Consistency is vital in branding and your office space is no exception. When decorating the office, you need to stick to these guidelines religiously so there is consistency throughout every area of the business. 

Your office isn’t just a space for desks and computers, it’s a physical representation of your company and it needs to reflect your brand.