Focusing On The Small But Crucial Details Of Your Business

August 27, 2019

Your business has a lot of elements to it, and within those big pictures you have to try and slot neatly together, there’s a lot of details you’ll need to pick out. Think back to those days in school when you had to work out how a piece of fine art had been composed – what made it such a work of art, and how did the artist accomplish what they did?


Approach your new business in the same way, especially if you’ve never run a business before. You’re an entrepreneur, but you’re new to the world of being your own boss, and being the boss in someone else’s eyes as well! It’s a real challenge, and a lot of people find out they’re not quite up to the task of running a company quite yet; how can you make sure you don’t fall into the same trap?

By focusing on the smaller, but just as crucial, details of owning and operating a business. Being able to sort the wheat from the chaff, and nitpicking your own business plans and quarterly reports is something you’ll need to get to grips with, and sooner rather than later! 

This could be a great way to start you off on your way to administrative success. So, to get you started, we’ve listed a few of the most important below. Feel free to read on if you’re in need of a little info right about now. 

Who To Listen To

You’re about to start your own business, and that’s never a pursuit that can be undertaken alone. You might think you’re working for yourself, on your own two feet for the first time in your career, and you’re going to be the new boss of the area, but you’re never going to be alone on your journey! Because you’re going to be surrounded by people who will let you know what they think of your idea – friends, family, networking connections etc.

And you need to be able to rely on these people and their opinions for the time being; the can act very well as your first form of market research; if they like the idea, they’ll tell you, and if they don’t, well they’ll tell you that as well. So make sure you don’t have too many ‘yes men’ on your side – you want people to be honest, and you’re going to listen to those who love you more than anyone else, so it’s important this kind of information comes from them! 

Your close friends and family, and any network contacts you’ve managed to collect together already (such as people from your old jobs, your former boss, their friends, etc.) are very much a hidden, untapped resource in the entrepreneurial world. They can even be your first customers, so make sure you get them on board. 

Know What Need You’re Serving

Speaking of market research, you need to be aware of the gap in the market you’re filling, or the overbearing consumer needs you’re going to be serving with your new business. Before you come up with any kind of business plan, or start to put the wheels in motion for a startup of your own, you need to be sure you’re thinking of a product or service that’s lacking in the market of your choosing. 

Whether that’s a global market, or more of a local one, will very much determine just how hard it is to find a gap that’s suitable for an idea like yours. It’s a small point in itself, but as the title suggests, it’s a crucial one. 

Keeping Your Products Safe

Then you need to be able to keep your ideas safe, and out of the hands of anyone who could make a buck off of your business. Of course, you have the law of copyright in place, and then there’s the ability to get your ideas patented (to make them inaccessible to any or many copycats), but the struggle to keep what you’re selling safe won’t end there. 

You’ll need to work in a physical capacity as well. You’ll need on-site security, to make sure thefts are counteracted as soon as they may occur, and any breakages are recorded and insured for. And at the same time, you’ll need to ensure you’ve got safe storage conditions as well; not all products can be kept out on the shelves, and in potentially direct sunlight for 8 hours of the day. 

And depending on the type of business you run, you might need specialist equipment to store your items, such as a medical refrigerator. If a product’s shelf life depends on cold and cool conditions, and there’s a high chance of contamination, you’ll need to secure the right storage facility as soon as you’re able to. 

And Factor In Your Own Budget 

Finally, make sure you keep your own living needs in mind, whilst you go about setting up a new business of your own. You need to be able to afford to live whilst you work to craft just the right foundation – you’ll still need to pay bills and utilities, rent or the mortgage, and pay for food and clothing. And that can be challenging when you’ve got a funding suck to set up next door! 

Which is why people like to secure capital, and as many investors or sponsors as possible. You’ll also need to save up as much of your income as possible, and quite a few people in your position tend not to leave their job until they’re absolutely sure their savings will take care of the oncoming financial onslaught. 

Can You See the Details Clearly?

A business plan isn’t just a big picture, and it’s certainly not something you can rush into. Take some time to focus on the details, whilst you’ve got the chance to. Businesses are never made on their own, nor do they exist in a vacuum – ignoring these details have spiralling effects you won’t want to face. 

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

Learn podcasting
in your own time

Listen to the
free podcast

The free, thrice-weekly show that brings you podcast education, industry insights & straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.