How Your Website Will Be Make Or Break For Your Business

October 9, 2019

In this day and age, every single business needs to have a website to supplement it. A lot of the time, the website is more than just supplementation; it’s one of the main pieces of the puzzle for many, in fact. It never used to be this way, but as time has moved on, we’ve become a more digital species, and so a website is almost a mandatory aspect. 

A website itself and the quality of it can be the difference between success and not-so-much success in the business world. Yes, they’re that much of a game-changer in 2019. If you’re an aspiring entrepreneur or a fully-established business person looking to make your way in the world, and you want to generate a very handsome income, then you’re going to need to create a website that’s on-point. Here’s why: 

People Are Always Surfing 

As we mentioned before, we’re at an extremely advanced stage right now. Nearly everyone is hooked up to an electrical device of some sort at this juncture – it’s genuinely a shock that we don’t have elements of a PC or a smartphone in our brains, too! That said, you’re expected to have a website – it’s just the norm these days. 

If you’re advertising yourself, or somebody recommends you to a potential customer, then one of their first instincts will be to head online and try to find out more. If you don’t have a website that can explain more or your website is pretty ugly on the eyes, then people aren’t going to be impressed. We’re spoiled rotten as a society now; if you don’t have a pretty site with all the answers, then you’re not going to impress, unfortunately.   

First Impressions Are Massive  

It’s very shallow, but people judge other people and other things within the first few seconds. If your website is pretty shoddy or overwhelming, then people will probably click off the page and never return. It’s harsh, but the standards have been set, and, primarily, websites need to be easy on the eyes – anyone with a clue about Web Design will tell you about that. These won’t just be first impressions regarding the website; they’ll be in regards to the entire business, so you’ll want to make sure they’re impeccable.

A Site Makes You More Established 

You need to make your presence known. You need to stamp your authority down and show that you’re a force to be reckoned with in your niche. In order to do that, you need to have an online presence displaying everything about you. Every business worth its salt needs to have every box ticked in terms of establishing themselves, and a website is one of the key ingredients. 

People Need Easy Access These Days  

As we said, we’re a spoiled bunch now. We’re so comfortable with the technology around that gives us all speedy results, that we expect everything to be as simple. It might be a pain in the backside, but that’s the standard you have to keep up with. You literally need to put things on a plate for most people in order to build a relationship and make them care about you.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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