4 Ways To Give Your Business More Personality

The way that people interact with businesses is changing and personality is more important than ever. The best marketing campaigns are not the ones that give people an extensive list of product features to prove how great they are. They’re the ones that show off the personality of the business because that’s what people connect with.

You can see this concept in play on social media. There are so many companies out there that are building huge brands off the back of their social media personalities, even though they don’t have that much to do with the product. The Wendy’s Twitter page is a prime example of this. Their offhand remarks and blunt, sarcastic comedy tweets are shared all over the internet and even people that live in countries where Wendy’s doesn’t exist still know the company. You’ll notice that they rarely post anything that actually advertises their products. 

The personality of business leaders is also an important part of marketing. Elon Musk is a prime example of how a big personality can capture people’s attention and boost a brand, even if his shareholders don’t particularly like the way that he operates. He’s a divisive character and even though some of his recent tweets have landed him in legal trouble, there are still plenty of people out there that worship him and that does a lot of favours for his business. 

If you think that your business is devoid of personality and your marketing needs a boost, here are some simple things that you can try. 

Always Start With Personal Branding 

You are at the heart of your company, so personal branding is the most important thing to focus on. People don’t want to deal with a company that is headed by an emotionless droid, they want to deal with real people that they can actually relate to. That’s why it’s important that you are genuine and you let your personality shine through whenever you are speaking publicly. Don’t get caught up with ideas about how you think a business leader should act, and don’t try to force a false persona because people will see through it. If you show people your personality and let that direct the personality of the company as a whole, people will respond well to that. 

It’s also important that you think about what your core values are and what you want to achieve in business aside from making money. This will help you to determine what the core values of the business are and they will be the basis for the business personality that you are trying to create. 

Create An ‘About Us’ Page On Your Website 

When you are designing your website, you should always include an ‘about us’ section on there. Consumers aren’t just interested in you, they’re interested in the whole team, so this a very important part of your branding strategy. If you include some photos and a brief bio with information about what they do at the company, as well as their interests outside of work, it gives your business a more personal touch. It shows consumers that there are real people behind the company name, and they will like that. 

Tell A Story 

If your marketing campaigns just tell customers, ‘we made this product and it has great features, so buy it,’ you’re not going to capture people’s attention. The benefits of your product are an important thing to include in marketing, but the story is far more important. What inspired you to come up with the product in the first place? What was your background before you started this business? How did you make the journey from a simple idea to a fully functional product? By telling your story, you involve people in the process and make them feel more connected to the business, rather than simply being a consumer that buys the product at the end of the process. 

Be Consistent 

No matter what kind of personality you are trying to create for your business, it’s important that you are consistent at all times. That means that you should use the same tone in all of your social media posts and marketing materials. You also need to be consistent with fonts and colour schemes too. You can create a company wide style guide that everybody can use to ensure that you are always consistent. The same personality and company ethos also need to be present when dealing with customers, so make sure that you include it in your customer service training sessions as well. 

A business that has a real personality that consumers connect with is far more likely to succeed than a boring business that doesn’t engage with people on a human level.