3 Ways To Make Your Small Business Seem More Impressive
December 16, 2015
Small business success revolves around building a reputation. You want people to be impressed by your business. But, how can your business impress people? It’s simple, follow these tips to find out:
Proper Business Cards
I thought about titling this heading as just ‘business cards’ but that wouldn’t work. That implies that any old business card will do. Just get a scrap of paper and scribble some details on it, job done. No, the job is not done, that won’t make your small business seem more impressive. If anything, a bad business card can make it seem less impressive! You’re looking for a card that’s designed professionally and is made from good material. Glossy cardboard is much better than paper. Sure, using paper is cheaper, but you can benefit more from the quality stuff. People will take you seriously if you hand them a proper business card. It’s a tiny thing that will change a lot about how your business is perceived. Generally speaking, people don’t expect small businesses to have professional business cards. So, when they find one that does, it makes all the difference. Trust me, they’ll be way more impressed by your company.
Landline Numbers
Now, this may not seem like a big thing, but trust me, it makes a difference. No one finds it impressive when they’re considering a business and see that the business number is a mobile phone. Obviously, I understand why lots of people put their mobile number down as the contact number. It means you’re reachable at any time, and there’s less chance of missing calls. But, mobile numbers aren’t as classy or professional as landline numbers. A landline number gives people the impression that you have an office and secretary. It’s more impressive. Luckily, there’s a simple trick that can give you the best of both worlds. Look for somewhere that offers mobile landline number services. They can make it possible for you to make calls on your mobile while using a landline number. You can give people a proper landline number, but their calls will go to your mobile. Simple, and much more impressive.
Proper Branding
Branding is very important when it comes to how people perceive your business. If you’ve built up a proper brand image, the public should see you in a positive light. They’ll be impressed by your business; they’ll like how you present yourself. On the other end of the scale, bad branding leads to a poor reputation. If you don’t create a good brand image, consumers aren’t going to be impressed. The keys are design and message. First, make sure your business conveys a clear message. Something that speaks to your target market. Then, focus on the design element of your business. Make sure your brand logo is professional and aligns with your message. Build up your brand image and your small business will soon become very impressive.
You need consumers to be impressed by your business, or they’re not likely to use it. If your small business is struggling, use some of the ideas I’ve mentioned above.