5 Tips To Help Your Podcast Succeed

July 27, 2020

You’ve probably thought about starting that podcast, but some things are preventing you from actually launching it, one of them being that you don’t believe you will succeed. Well, whatever the reasons may be, starting something new can be both frightening and confusing. So, to help you start your podcast journey, here are five tips to help make your podcast a success.

Make it about a topic(s) you have an interest in

There are so many topics you can make a podcast on. So, it’s better to pick an item you already know. Having a podcast page about a subject matter you are interested in makes it so much easier for you to create content. You don’t need to know everything about the topic, but because you are interested in it, you are excited to learn more and share it with your audience. You could have guests, who share in the same interests of your podcast,  join you. Remember, no audience wants to listen to the ramblings of a confused podcaster.  

Focus on your target audience

When creating your podcast, you had a kind of audience in mind.  The contents created in every episode of your podcast should be in the interest of this audience. Not focusing on your target audience would cause you to deviate and hence lose the interest of the target audience. This may cause you to lose your listeners.   

Create a social media platform

When you have built a following of listeners, the next important step is to create a social media presence for your podcast. Having a social media account helps you interact with your listeners, allowing them to give feedback and make content suggestions. It also gives you the chance to spread the word of the podcast to gain more listeners.

Get good equipment

Having the proper equipment is an investment worth making for your podcast. Equipment such as microphones, microphone stands, and good headphones are a few things you will need at the beginning of your podcast. As your audience increases and the scope of your podcast widens (like moving from audio to video), you will need more types of equipment like cameras, amplifiers, as well as video conferencing solutions – for your guests that cannot be with you in person and so on.

Be consistent

Consistency is an essential key to the success of your podcast. You would want to keep your audience wanting more, but you should not let them wait too long- else you will lose them. Being consistent is a difficult task, but not an impossible one. To make it more achievable and less stressful, you can create a schedule for posting episodes. Creating a plan gives you time to prepare and organize your content correctly.

Sticking to these five tips would give you the confidence you need to start and put your podcast on the right track to success. Now you shouldn’t have an excuse not to launch that podcast. All the best and happy podcasting!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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