6 Clever Ways To Get Your Startup Organised

July 26, 2018

A start-up business is probably the most organised business in the industry it sits within. Why? Because it has something to prove. Productivity and motivation is at a high while it makes tracks as a new company and new businesses are always far more productive as they get going. After a while though, some companies lose that momentum. They stop being so efficient and organised, and they forget what they were productive and organised for in the first place. Here’s the thing, though. You are a start-up, which means that you have a big hill to climb before you can even begin contemplating slowing down to ride a little on your success. Even then, you should only be slowing down long enough to plan your next big goal and then ramping up the employees to get excited about your next big idea. Productivity has to be high in your business, and a big part of being productive is the way that you organise yourselves as a business.
A big part of entrepreneurship is identifying the solutions that are going to keep all the individual components of your business working together smoothly. Like a well-oiled machine, your business needs to hit the spot for maximum efficiency. Not only will you be encouraging your staff to work stronger and work better, you will see a good return on investment. So, how can you get your start-up as organised as possible so that you can hit the ground running?
Embrace Technology. Technology should be a big part of your business plan already, because it’s 2018 and in 2018, we rely on automation and things like inventory management software to help our businesses run smoothly. Plus, you need to have an absolutely incredible business website along with incredible business support if you hope to be a somebody among the masses. You’re a little fish in a very big pond right now and technology is going to help you to close the very obvious business gap. It’s all about how you use it to make it work for you.
Organise Your Products. If your business is one that is selling something to others, you need to ensure that you are on point for a product launch. Your entire business will suffer if you’ve been marketing to customers and clients the country over that you have a specific date for launch. The amount of work you’d have organised in marketing and press arrangements would mean that you would have a lot more than customers to disappoint. So, it’s important that you get organised when it comes to product development. Thankfully, even global teams can come together and work hard at ensuring your product is ready for launch with programmes like this.
Team Work. A business is not a solo effort. The idea may have been yours, but freelancers and designers and salespeople and marketing moguls will all be working for you to help your ideas come to the open. Tools like Trello can ensure that you are all working on the same page – quite literally – and you’ll be able to foster a feeling of teamwork whether you are working virtually or not.
Tailoring Business Strategy. Any business, great or small, has to work on having a targeted strategy that ensures that you address the right audience and target them specifically. You can’t do this without analytics, and so it makes sense that you should be organising your business budget to include a strategy to aim your marketing at the right group of people at all times. There’s no point in wasting your budget marketing to people who have no interest in what you’re doing.
Riding Social Media. If there is one place you should be organised in your business, it’s your social media. It’s not just about where you automate your posts, but it’s what those posts say, the hashtags you use and how you engage with people who seek you out to ask questions. People don’t want to deal with companies that haven’t got any interest in answering questions and the way that you engage is important. You need to ensure that you have a specialist in social media on your team to answer queries and engage customers throughout the working week. Freelancers are the perfect solution here, as you need human interaction rather than a management tool to help your social media presence to pop.
Managing Finance. Lastly, there is one very important area to keep on top of in your business and that’s your finance. You would have projected your spending and income when you wrote your business plan, but it’s not just the income and expenditure that you need to think about, it’s the salaries and the invoice payments to make to suppliers and knowing what to look for in cases of fraud. Bringing in a professional who can run your finance team for you or outsourcing to an accountant is just good sense. You need to automate when it comes to your company finance, too, because then there can be no mistakes made when it comes to sending out invoices and asking for payments from others. You can start small here and have an inhouse freelancer working with you, before you scale out to a larger company later on.
As a business owner, your organisation skills should be on point. It doesn’t matter which aspect of your business you are dealing with, you need to be able to keep it running as smoothly as possible. This isn’t just going to benefit you, but your staff, your suppliers, your business partners, your clients and your customers. There are a lot of people relying on you to keep your business moving forward and this means that everyone should know their place and their tasks. When a business runs together, it can have fantastic success and be a force of nature in the industry that it’s in. That right there is a recipe for organisational success.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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