6 Ways To Communicate More Effectively With Your Clients

As business owners, we know the importance of nurturing our existing clients. Sales from our existing customers are easier to acquire and more cost-effective. It costs a lot more to find and convert new customers. Often clients have been with us from the outset, and it is important not to let the relationship go stale. Check out these effective ways to keep in touch with your clients.
Follow Up
Whether you are a B2C or B2B company, it is important to follow up with clients. Once a sale has been made, contact them to check they are happy with the service. Common sense is required here. If you own a busy online store, it would be annoying for customers to be contacted after each sale. It would also be impractical. A review system might be more feasible in this instance. However, if you run a service business, contacting clients at the end of the process is courteous. It could provide you with valuable feedback. Even negative feedback can be put to good use.
Social Media
Social media is a great way to communicate with clients directly. If you have multiple channels, a cross platform communication system may make the process easier. It would allow you to monitor messages from several channels.
Ensure your staff are well-trained and know how to communicate effectively. Set up policies so that everyone is consistent with their message. If you are promoting products and services, don’t oversell. This is a networking channel. It’s about building communities and engaging. Overt self-promotion can be annoying.
Do your research in advance and find out which channels your audience are using. There’s no point investing heavily in Facebook if your primary audience is on Twitter.
Network
Make sure you attend industry events and seminars. Be identified as one of the key people in your industry. Find out which events your clients attend and, if practical, go to those too. Look up relevant networking events in your area.
Visit Clients
This is more relevant for B2B companies. Catch up with your clients regularly and visit them at their premises. Keep chats informal and talk to them about their business. See if there are any areas that you could be of assistance.
Survey
Put together a survey for your clients. Tailor the questions to specific segments and ask for their thoughts. You may be surprised at how much useful information this provides. Ask them to suggest improvements to services and request their opinion. Find out if there are any other ways you could assist them.
Content Marketing
Using the results from your surveys, tailor your content to specific customer groups. If clients raise questions, try to answer them in your content. Write blog posts, social media post, share images, and create video content. Be creative and innovative.
We’re used to seeing large organizations offer incentives to new customers to persuade them to buy or join. Use this approach for your current customers. Show them that they are valued and appreciated. It takes time and money to attract new customers. When you find them, manage that relationship carefully, so they become advocates and brand ambassadors.