Advertising Your Startup With These Creative, Experimental Ways

You’ve taken care of all the startup setup responsibilities, and your business is looking good. Your employees are happy, the office is clean and functional, plus you have great business-to-business relationships right off the bat. You’ve really done yourself proud this time.
But how do you promote your operation? It’s difficult to conceptualize how you’re going to make that first step into the public sphere, especially after you’ve gone from strength to strength in your early days. Maybe your exposure isn’t as large as you’d like it to be, or you have a lofty sales goal to impress that initial investor?
There’s no reason to panic. With a little creativity, you can happily smash through your initial hesitation and spring your business onto the market with as much courage and energy as you started out with.
Podcasts
Podcast advertising is now superior to radio advertising for a plethora of reasons. Much like persistent social media ID’s that marketers use to identify their target audience, sponsoring a popular podcast in a field that’s appropriate for your selling goal will not only be more likely to pick up willing customers, but the guest host that your targeted demographic listen to often will be the one giving you their listeners a testimonial to your product. The listeners are more likely to positively associate with your brand with this method than if you made the initial contact yourself.
The listeners will also understand that you’re helping to keep the podcast they love afloat, and that will score you positive points. Consider giving the podcast listeners a referral code to use on your website for a discount. They’ll be more likely to engage with your startup if they have been provided with a feeling of exclusivity.
Card Products
Getting creative with your exposure might mean that you have to run a good, old-fashioned leafleting campaign. Placing your company’s business goals, the service you offer and why you’re different from the competition on a variety of folding card products can really lend an air of professionalism to your firm.
Place them in hotels, in local business windows, and get them flyered about. Do whatever it takes to spread word of mouth through these subtle product advertisements. One of the strengths of using card products is that they’re transportable, and easy for a prospective client to pick up and place in a pocket, giving them your information and service reliably to hand for future use.
Getting creative with these products, such as crafting coaster cards and bottle hangers, can really draw the eye and generate interest in those who find your advertisement a novel idea.
Buddy-Up
If you need a little more strength to enter the marketing scene with, why not buddy up with another firm? Running a cross-promotion that benefits both customers of your and their brand can help you seal clients from both demographics. Make sure that the company you go hand-in-hand with has some relationship to your business operations. Look at it from the eyes of a potential customer. Is it worth it for them to purchase the other product if they’ve purchased one? Devise a smart marketing strategy and roll in the profits.
If anything, the more creativity you put into your advertising campaign, the more exposure you’ll get. People love novelty and are more likely to view your business in a positive light if you’re doing something different. Get to the drawing board, and put your best minds at work. This might be your golden hour.