Be Master Of The Web

February 6, 2017

 
Perhaps you are starting a new online business this year. If that’s the case, you need to learn how to master the web. A lot of people make the claim that starting an online company is easy. It doesn’t take a lot of time, and it certainly doesn’t mean you need huge amounts of capital. Interesting idea but not quite true. While it’s fair to say that you escape the high costs, you do need to know how to use all the tools at your disposal effectively. This means establishing a website that successfully builds SEO. You should also be ready, already set up with every social media profile that you can think of. As well as that, you will need to understand some of the other marketing concepts. So, let’s get started and make sure you’re on the right path.
Get Your Website To Go From Zero To Sixty
 
It’s quite impressive watching a website get built. You start with nothing and end up with a space or platform online that hundreds if not thousands of customers flock to. Even for a small business, a website can be incredibly useful. It is, if you like a digital window into your company. However, that’s only true if you can get people there in the first place. This is why you need SEO. It’s worth pointing out that not all SEO services are equal. There are plenty online that won’t garner the results you’re looking for. Many sites will offer to give you quote before they have even seen the stage you’re at. Always approach a deal like this with skepticism. It does suggest they are offering a cookie cutter SEO service. The search engine optimization services that you use should be well reviewed and highly recommended.
Design, Design
Remember, SEO is only half the story. Your website needs to have an incredible design that keeps customers coming back for more. They should be able to look at your website homepage and no exactly what you’re offering. Better yet, the design should create some ideas about your company. For instance, you may want to think about making it look modern or futuristic. This will suggest to customers that you are offering revolutionary products and services. Or perhaps, you want it to have a family feel, showing that your business isn’t just about building profits.
Social
 
A key part of your online campaign is ensuring that you form a connection with your customers. They should be as though it’s a relationship. You each bring something to the table, and there is a certain degree of trust here too. They trust you to deliver a quality product. You trust them to keep buying as long as you keep up standards. If you do that, you’re already working with a successful model. However, you might also want to think about how you can use social media to boost this relationship. One way to do this is by releasing content. You can use content to sell an idea that shows why customers should always buy from you.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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