Better Ways to Manage Cashflow

February 19, 2018

When you run a business of any size, looking after the cashflow is one of the most important things that you can do. After all, without a regular amount of money flowing into your business, you will never be able to stay afloat.
However, poor cashflow management is one of the biggest problems that business owners suffer from. So, looking into your cashflow finance can really make all the difference when it comes to the successful running of your business. A lot of entrepreneurs see growth as the natural solution to their cashflow problem, but this only papers over the cracks unless a clear and coherent system is established. So, here are a few of the fundamentals to get you started.
Set Up a Clear Invoicing System
First of all, you need a clear invoicing system which benefits your business. So, try to collect your payments before your expenses leave your account. Give yourself some time to deal with late payments. You need to be ready to chase any outstanding balances politely but firmly. After all, you have provided a product or service and you need to collect the money to keep your business running effectively.
Tighten Your Credit Requirements
When you are starting out or growing, you may find that you need to extend credit to customers. However, it is worth doing your research so you know more about the risks of extending credit to each customer. Are they likely to be able to pay their bills on time based on whether their business is growing or stuttering? Have you checked their references? If you have attracted customers who never seem to pay on time, you may need to tighten up your credit requirements.
Increase Sales
If your business is suffering from a cashflow problem, it may seem obvious that you need to increase your sales. However, new customer acquisition can be a time-consuming and challenging process, so you should start by focusing on trying to sell more to existing customers. Be careful with increasing your sales if you are simply going to be upping accounts receivables rather than actual cash.
Pricing Discounts
Another way of increasing cashflow is by offering out a pricing discount for early payment. Even though you may be hitting your profit margins somewhat, you are helping to ensure that your business continues bringing in cash on a regular basis.
Securing Loans
As a short-term solution to your cashflow problems, securing a business loan can help you out. Revolving credit lines or equity loans are just a couple of possible options that you can take advantage of. Of course, you need to make sure that this is a solution that you don’t rely on in the long-term.
Few things are more important in the life of any business than properly managing cashflow. These points form the cornerstone of a good system, but of course, you need to adapt and refine your approach depending on the type of company you are running.   

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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