Essential Rules For Being a Forward Thinking Company

March 26, 2018

Running a business is not for the faint of heart. It’s a game of high risk, and, hopefully, high reward. It’s a challenge, forever an uphill battle, where if you stand still for too long then you risk the sliding down the hill, to a lower point than which you started. As such, there’s only one way to be: and that is, forward thinking. While it’s fine to look over your shoulder and see how far you’ve come from time to time, your eyes should mostly be on the main prize, the future! Below, we take a look a few key rules that any entrepreneur with ambitions of having a forward-thinking company needs to follow.  
Spot the Trends Before They Happen
Life – and business – might seem like one big mystery, but this isn’t really the case. It’s rare that something comes along that has us all wondering “how did we end up here?” There are always reasons why things are the way that they are. And this means that it’s possible to see where the world is going to be in the future if you’re paying attention. A good rule to follow is to see what the big companies are doing – everyone else ends up following them, more or less, once their actions have become commonplace.
Workplace Culture
Your workplace isn’t just a place to conduct your business; it IS your business. Or at least it should be if your branding is watertight. So what does your office say about you? There’s been a lot of research lately about the positive effects of flexible working, unorthodox offices, and other non-traditional workplace attributes. If you’re still stuck in the normal, 9-5 routine in a cookie cutter office, it might be time to rethink your approach. They’re going to be obsolete soon enough.
Tools and Infrastructure
Technology has greatly improved the working process and productivity for all businesses, but some – in fact, you could argue most – companies are still not using technology as best that they could. Have a review of your tech and software: is it working for you as best that it could? If not, look at working with a Microsoft Dynamics 365 partner; the software will help save you money, streamline your operations, and allow better communication and relationships with your customers. Elsewhere, plan to conduct a review of your tech every six months or so – new technology is coming out all the time!
Don’t Fear Change
As a business owner, one of the biggest barriers to your company’s success will be your mindset. If you have any fear of change, you’ll likely hold on to aspects of your company that should have been discarded a long time ago. Running a business is not a trip down memory lane; it’s a chance to move the world forward, and that’ll be impossible if you want things to remain as they are.
Adopt the above rules, and you’ll never be left behind. Add your own spin on things, and you might just do great things!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

Learn podcasting
in your own time

Listen to the
free podcast

The free, thrice-weekly show that brings you podcast education, industry insights & straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.