Fatal Marketing Mistakes Your Online Business Could Be Making

When it comes to marketing, there are plenty of things you could get right. Marketing is a must for businesses of all shapes and sizes, and it can help you to grow and build your audience over time. However, there are also things you can get wrong with your marketing. Unfortunately, these marketing mistakes could be fatal to your business.
Below we talk about the fatal marketing mistakes that your online business could be making. Take a look and see if you’re doing anything that could be improved:
You Don’t Know Your Audience Well Enough
If you want real success in business, you need to know your audience down to the ground. This means creating accurate buyer personas by doing market research and collecting data about existing customers to create a semi fictional representation of your ideal customer. When you have a few of these, you can more accurately target content and marketing campaigns to them. You need to make sure you’re speaking to them in everything you do!
You’re Not Automating The Process
Marketing automation software can help you to save time and money as well as nurture leads.
Sending targeted, relevant messages to the right leads at the right time will allow you to get better revenue and sales. Don’t attempt to do everything yourself, as your efforts will likely fall flat.
Your Brand Is Not Consistent
In this day and age, you must have a clear, consistent brand that allows you to communicate your message and reach the people you want to reach. Your brand consists of many things; your fonts, color, style, brand voice, and more across all platforms. Make sure you're consistent, even when it comes to things like your customer service, and you’ll build a better brand.
Choosing SEO Over All Else
SEO can be effective, but it’s not all that matters in your marketing strategy. You want to focus on numerous things to get the best results imaginable. Things like PPC can get you instant results; but you’ll need help from a company like Search-South if you’re not sure how to set up a campaign and get started right away. Then there’s email marketing, which is a very effective method of marketing when done right. You also want to make sure that you're actually providing information of value designed to help customers, as this will keep them coming back again and again. A diverse marketing strategy where you track your results is a must, not just SEO.
Blaming Marketing For A Bad Product
Sometimes, it might be your marketing efforts fault that you haven’t had as much success as you wanted with a product. However, in some cases, it might simply be that your product is not good enough. Have you exhausted your research on your audience to come up with something that would solve their problems? You can’t have a build it and they will come mentality. You have to make sure you’re listening to them!
Is your business making the above fatal marketing mistakes?