Fronting Your Business Like Freddie Mercury

No one can beat Freddie Mercury when it comes to showmanship. When he was up on that stage, he held the audience in the palm of his hand. If he told them to jump off a cliff, they probably would have. Naturally, when it comes to your business, you can’t wear the signature leotards and makeup. But, you can still learn a thing or two from our leading frontman.
There’s nothing showy about the everyday running of a business. But, there are occasions where you need to get up front and proud. When dealing with customer service, you need to get those tricky customers onside. When fronting meetings, you need to sell as you’ve never sold before. Don’t get us wrong; getting on the table and belting out a ballad isn’t going to impress anyone. But, there are ways to use those Mercury skills, and here’s how.

Get the audience involved

Any front person, Mercury included, starts by getting the audience involved. If you’re fronting a band, that takes the form of getting them to sing along, or doing the parroting trick. You know; I sing, you sing. Hint: you don’t want to do that in your business. But, you can use this method differently. Getting customers involved in your business is a sure way to make them feel invested. And, if they feel invested, they’ll stay loyal. Simple things, like Twitter polls, can have a massive impact on sales. Find out more on sites like www.agorapulse.com if you’re interested in giving it a go. For the most part, polls about small things, like the color of your Twitter page, will show customers that you listen. Which is crucial for getting them on board!

Make sure they can hear you

Freddie Mercury wouldn’t have gone on stage without doing sound check after sound check. With the size of the stadiums he was filling, it would’ve been a disaster. Imagine; all those people demanding their money back because they couldn’t hear a thing. And let’s be honest; showmanship aside, it was his voice we all loved most. Take note of this when hosting business meetings with potential clients. Your product could be fantastic, but if they can’t hear you, they won’t buy. Make sure you don’t stumble across any audio hitches by turning to a company like cdsaudiovisual.com.au. They can set everything up for you, and make sure you’re good to go before the big event.
Do it with confidence
And, of course, let’s not forget the importance of confidence. Do you think Mercury would’ve become such an iconic figure if he’d scuttled on stage and sung a shy number? Of course not. He owned the stage because he believed he owned it. And, you need to approach your sales with the same attitude. Approach every potential customer with the belief that they’re going to buy from you by the end of the meeting. If you have confidence in your product, it’ll be much easier for your customers to, as well.