Get Your Business’s Finances Back On Track!

December 14, 2018

Whether you like it or not, there is one thing that always has, and always will be at the centre of any business. Something that no business can function without even with all of the skill, time and dedication in the world. That this is, of course, money. Money might not be your primary motivator when starting your business but it's definitely going to be the that stands between you and true success. But with all of the different elements of a business that you have to focus on, it can be easy to lose sight of how well your business is handling its finances. It's hardly surprising that this can have some potentially disastrous consequences for both you and your business. In order to help you avoid any disasters, here are some ways that you can stay on top of your business's finances.
Budget from the beginning
If there's one thing that far too many people fail to do when they're first trying to set up a business, it's budgeting correctly. This is because most people have a tendency to be flying by the seat of their pants when they start a business. Now, there's a degree to which you can learn certain elements of running a business as you go, but the financial side of things really isn't one of them. The truth is that you need to understand how to budget the running of your business right from the start. If you don't you're just going to end up getting yourself into financial trouble from the start and you'll spend the rest of your time desperately trying to pull yourself out of that. If you're not giving yourself the best possible jumping off point right at the start, your business is going to suffer for it. You need a solid foundation for your business and without one, things are going to end up going very wrong very quickly.
Secure the right kind of investment
Every business needs some kind of investment in order to get started. Unless you happen to be in a position where you can fund your business out of your own pocket but, let's be totally honest, that's hardly the most likely thing in the world. Trying to figure out what kind of investment is best for your business can be pretty exhausting and overwhelming. After all, there are so many different forms of investment out there that figure out which is the right one for your business can be a serious challenge. The simplest is to take out a loan to cover your business expenses. There are plenty of short term business loans out there that can help to get your business off the ground in the first place or cover any expenses that you're not currently equipped to deal with. On the other hand, you might want to try looking for more traditional investors who can provide the capital that your business needs. Of course, you need to remember that investors will have a large stake in your business and will want to influence the direction that it goes. If you find the right investors who are on the same wavelength as you then that's not a problem but the wrong investor can make your life a misery. The other possibility is a more unusual and modern option. Why not trying crowdsourcing the investment for your business through sites like Kickstarter and Indiegogo. The great thing about this kind of investment is that it connects you directly with your customers in a way none of the others do. Of course, that means that, if something goes wrong in your business, your customers are going to be the ones to hold you accountable for it. There's no right or wrong choice when it comes to investment, just try to figure out what's best for your specific business.
Invest in accounting software
Accounting has, traditionally, been a pretty complex and sometimes impenetrable thing to try and wrap your head around. There's a reason that there are dedicated professionals who spend their lives learning everything that there is to know on the subject. But this meant that the vast majority of people have never really been able to get a grip on their company’s accounts that easily. Fortunately, that has changed massively in recent years thanks to the huge number of pieces of accounting software that have become available. These programs allow you to more easily manage your business's finances without having to learn entire books of legal jargon. After all, we live in a heavily digital world now so why not take advantage of that in order to make something that has historically been a major challenge for many businesses and make it a whole lot easier.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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