The Harsh Truths That Can Actually Lead Your Business To Greatness

June 13, 2018

Every new entrepreneur wants to think that they have all the answers. In reality, though, it’s almost certain that you will make mistakes based on naïve decisions and a lack of understanding. The sooner you iron out those kinks, the better.
Having the humility to identify and rectify those problems is essential. Once you do, you should start to reap the rewards in no time.   
#1. You Can’t Do It All Alone  
 It’s very easy to fall into the trap of trying to do everything alone. However, embracing the strength and support of a solid staff is essential. Their expertise can generate far greater results for the business. This is particularly true when you allow them to use their initiative.
Great communication is equally crucial if you wish to lead the team to positive outcomes. Technology can be your greatest friend, particularly when you make the right choices. Is faxing secure? Is your video chat software reliable? Are team meetings on task? Knowing the answers to those questions is vital.
With the right team behind you, the hopes of success just became far greater.
#2. Customer Opinions Are More Important Than Yours  
When starting the business venture, your visions of success revolve around fairly selfish ideas. You may think that building the company of your dreams is sure to bring stunning results. The truth of the matter is that you need to live to serve the customers.   
Finding your place in the market is key, especially as you sell experiences whether you like it or not. This should help direct your marketing strategies and key features within the business blueprint. Meanwhile, insights into products and services enable you to rectify those issues before they escalate.
If the customers are happy, you’ll be happy too. It really is that simple.
#3. It’s Not All About The Income  
The naïve business owner will assume that strong sales figures are enough to guarantee success. Nevertheless, the route to profit is a two-way street, and the overheads are just as crucial. Furthermore, they deserve the same level of attention.
All savings that don’t compromise the quality of your output should be grabbed with both hands. Are your accounts up to date? Is your business insurance as cheap as it could be? Are there ways to reduce the manufacturing or delivery aspects? Cover all aspects of the venture, and you should unearth several ways to make small but noticeable upgrades.
Given that the financial barometer is the key to success, you must not get this wrong.
#4. Short-Term Success Counts For Nothing
Establishing the brand is probably the hardest challenge of all. As such, achieving that initial success can be seen as a breakthrough. Nonetheless, you cannot afford to think that this signals a finished job. Standing still in business allows your competitors to catch up
Besides, client expectations will grow over time. Even if you don’t change the winning products, you can use extra features that make clients feel excited. Loyalty schemes show your appreciation and allow them to earn rewards. Meanwhile, free promotional goods can further encourage a positive reaction. Upgrading the customer support schemes will have a similar positive impact.
Learn to keep one eye on the future without losing sight of the immediate needs, and you’ll be just fine.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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