How Digital Marketing Can Save Your Business

There are extensive tools you can use to market your business online and with rapid advances in technology you can analyze the results as well. Get started by becoming as savvy as you can be about digital marketing and watch your sales figures soar. The more you learn how to make technology work for you will not only help your company run more efficiently but you will also make a better impression on your clients and investors. A strong web presence and advanced use of design and communication software will make your business appear more legit and reliable. You’ll also be able to spread the work and network automatically. Here is some simple advice to get you started. 

Social Media

First of all, you need to have an understanding of the importance of social media. According to statistics, Instagram has over one billion followers and 70% of customers will look up a brand before choosing to invest. Here is more information about Instagram statistics in 2020 for you to get how big this community has grown and the wonders it can do for your business. Set up an Instagram account for your business and make sure it represents your brand image.

It’s vital to have a clear understanding of how you want to represent your company on social media as this will be fundamental to your success. Do you want to apply to a younger crowd? Who is your demographic? Think about their daily lives and interests and how you can appeal to these. Once you have set up an account and gained more and more followers you can use analytics to discover common trends between them. This is a much more efficient way to understand your customers and how to reach out to them. There are several analytical apps that can help you to create an Instagram campaign based on the data they find on your followers and what they have in common. 

Once you have set up a profile for your business on Instagram and other platforms of your choice, such as Twitter or LinkedIn you can then think about what kind of content you would like to post to promote your business. You can make a video diary of what you and your employees are up to. You can think up your own ideas but just brainstorming here, you could publish things like any volunteer projects or team-building activities that raise environmental awareness. This will earn you a lot of points as companies with a “green” ideology are proven to more successful. You can also post simple videos of yourself talking about last products, and even better video tutorials. Make the most advanced communication technology and get it working in your favor. Alternatively, you could set up your own blog about your business, which would work in the same way. The most important thing is to stay as active as possible in order to hold your followers’ interests so that they continue to share your posts. 

Another way to make use of social media is by advertising on Facebook. For this, you will need a Facebook Pixel account which will allow you to post ads on Facebook for a fee. You can use targeted advertising here as well to reach out to your demographic. 

Bloggers and Influencers

Ok, these are the people you want to get to endorse your company. You can advertise through their blogs and get them to even review your products. This will be for a fee of course but it will be worth it. It will also help to increase your web presence. Bloggers use affiliate links which means that viewers can directly access or buy your product online. This is rapidly growing business and affiliate marketing now a sought after career. If you’re still asking yourself the question, how does affiliate marketing work, there is more information here. 

Marketing Apps

Once you have set up digital marketing tools it’s important to collate the results. CRM apps can help you to record all of your marketing data, digital and otherwise and will display the information in a variety of clear formats. It’s vital to get in touch with your client base and their needs. Infusionsoft is an example of a marketing tool which can track over 10,000 contacts. It takes live recordings of your interactions with clients and customers and makes a note of their preferences and quirks. This allows you and your employees to be better prepared for when you next have correspondence with them. By making the most of, therefore, a very conscientious, customer focus, you can fully understand your client base and know what to expect. This kind of software can help you to build customer campaigns in order to reach out to targeted clients. It also monitors your website traffic and sales.  

Stay Updated

It’s vital you and your employees are trained in digital marketing about how it works. Hold workshops regularly and have your marketing team, if you have one, go to conferences and invest in courses. Encourage your staff that this is the future of marketing your business and that it will make their lives much easier. 

Do the same with your technology and devices, keep them as up-to-date as possible. Ensure you have cloud compatible software such as Microsoft Office 2019 in order to upload documents to the cloud. This means you can grant access to your employees and clients in order to view or edit them in real-time. Set up your devices to take instant payments. You can use apps like Square. This will allow you to create your own point of sale. It’s all about being as accessible and efficient as possible. This will make a much better impression on your customers.  
There are other types of advanced technology you can use to increase the credibility of your business, like augmented reality, wireless conferencing, and collaboration tools, to name a few. Use these to your advantage to really make an impact.