How to Bring Your Business Idea to Life

August 6, 2019

There is a myth about entrepreneurs that tends to put many prospective business people off: they already know everything about business. Of course, if you’re an entrepreneur, you’re not going to admit that this is simply not true! 

The reality is that most entrepreneurs are people who have a great idea and then understand what it takes to bring it to life. You don’t have to be an expert in everything, you just need a good understanding of what will make your business tick and how it will fit into the market. From there, you can hire the people you need to make it work. 

Don’t allow your self-limiting beliefs to get in the way. Here are the professionals who can help.

Marketing, Advertising and SEO

No business can survive without customers. This is why it’s so important to capitalize on marketing, advertising and SEO in order to bring people to your business and encourage repeat custom. 

While you might have a few ideas for great marketing campaigns in mind, hiring a company like Morrison's Marketing Solutions is a good way to take all the pressure off your shoulders. Outsourcing like this can also be a good way to clarify how your company appears to other people. Getting an outside perspective is an ideal opportunity to see how well you are communicating your ideas to people outside the business.

Accounting 

Even basic business accounting is more than just working out your profit margin. You also need to take tax and other expenses into account. For example, if you are hiring employees, you should consider the kind of pension and health plan you are going to offer. 

Bringing in an accountant early on is the best way to ensure that your business is working financially even if you aren’t making a profit just yet. Keeping your financial goals in mind is essential, especially at the start of your journey and having a dedicated person to fulfill that role will really help you. 

Tech and IT Solutions 

Tech and IT solutions have fundamentally changed the way that businesses operate. Once you start looking, it becomes clear that almost all businesses make use of some sort of tech or IT solution. From accounting software through to unique solutions to solve particular business problems, you could argue that every company is now a tech company in some way. 

Tech and IT solutions are now an inevitable part of business, but again, you don’t need to be the expert, you just need to be able to explain your vision. Part of any developer’s role is imagining a system that may not exist yet but would fulfill your requirements. As long as you can help them understand, they can help everyone else see the magic. 

Bringing a business idea to life is very unlikely to happen without the support of other people. Understanding where your strengths and weaknesses are is essential to your success. Only when you are honest about what you can and can’t do will you be able to bring people in to balance out the skills required.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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