How To Increase Your Company’s Online Presence

Having online presence is important for any business in this day and age. Many people like to do their online research before choosing a company – if you don’t have any web presence it could suggest to people that you’re not successful or that you’re even potentially shady. There are lots of ways to build an online presence. Here are just a few key ingredients to consider.
Start by building an incredible website
The most fundamental ingredient of online presence is a website. Make sure that this is a decent website and not something you cooked up in five minutes. There are sites like WordPress that can allow you to build your own website for free without any coding knowledge, however in order to create a truly professional website, you may prefer to hire a web development company that can code a website from scratch. Use your website as a place to show off your achievements and keep it constantly updated to show people that your business is active.
Get involved with social media
On top of a website, every modern business can benefit from having a Facebook and Twitter page. These platforms are great for posting updates on promotions, as well as interacting with customers and potential customers. A large social media following can make people believe that you’re a large company – you can build a following by inviting everyone you know to follow your social media pages and by encouraging every future clients to follow you.
Invest in SEO
Many people discover new businesses by using search engines. If you have low rankings on search engines, it could be worth investing in some SEO (Search Engine Optimisation). This involves using keywords and other tactics to boost your rankings. There are many SEO consultants out there that you can use. Find a company with a good reputation that’s within your budget.
Consider PPC ads
PPC (Pay Per Click) ads are another way to gain exposure for your business. When creating these adverts, you pay for a certain amount of clicks – the ad will then run until this amount of people have clicked on it. There are two main types of PPC ads – text ads and picture ads. Picture ads are the most famous type of ad and these can appear on random website either in the sidebar or as pop-ups. Text ads meanwhile appear at the top of bottom of search engines. Both forms of advertising are worth investing in. You can even go one step further and invest in video ads.  
Embrace online reviews
Lots of people read reviews before choosing a company. Start encouraging happy clients to leave positive reviews on sites like Trip Advisor and Trust Pilot. This will help to boost your reputation. Some companies like to hide from reviews in fear of getting negative feedback, however more often than not you’re better to have some negative reviews than no reviews at all.