Insourcing VS Outsourcing Digital Marketing: Which Should I Choose?

When you are trying to implement a new digital marketing campaign, it’s important that you have a variety of innovative ideas in order to take the campaign off of the ground. But when it comes down to it, are you going to use your in-house team to create the campaign or are you going to outsource? 

Insourcing

Firstly, however, what is insourcing? Insourcing can be defined as when a business uses their own resources and employees to create a campaign or accomplish a task instead of hiring outside of the company. This comes with many benefits for a company that is just starting up or one that wants to cut the costs. Here are the top reasons why many insource instead of outsourcing their digital marketing services:

They know the business inside out: a huge benefit of insourcing is that your employees know the business inside out. This means that you don’t have to keep them constantly up to to date with what is happening and they can work together to work out exactly what the campaign entails. They are immersed in the values as well as the culture, so will be more determined for the campaign to succeed and to put in the work for it to do so. 

They can fully focus on the campaign: following on from the above point, insourcing the help of your digital marketers will mean that they will focus their attention fully on the campaign. If you outsource, there’s no denying that they will be focusing on multiple projects. By using an in-house team, however, this won’t have to be a worry. 

Insourcing is generally cheaper than outsourcing: this might go without saying, but by using your in-house marketing team, you will save the money that you would have spent on outsourcing the project. Cutting down your overheads, you can spend the money on developing the campaign. 

Outsourcing 

Outsourcing, which is briefly described above, is when you hire an agency outside of your business to complete a task. A very popular decision that is made by thousands of companies worldwide, outsourcing digital marketing services have many benefits that you can reap. They can also be used for content marketing, setting up a blog, etc. Here are some of the benefits:

They have more expertise: as they have worked with 100’s of clients, they tend to have more expertise than an in-house marketing team would have. This is invaluable when it comes to setting up a digital marketing campaign that you want to be successful. This blog has more tips on marketing, and it provides a great insight into the degree of expertise professional marketers can provide you with.

You save money that you would have spent on training: by outsourcing digital marketing services, you don’t have to waste the time, effort or money that you would have by training up your in-house team. Yes, they will need to be brought up to date with the campaign, but the process, in general, will be a lot quicker than if you were using your own team. 

It’s a stress-free method: by outsourcing the work once the agency is up to date, you can spend the rest of the time working on other projects within your business. This takes the pressure off of the campaign and allows it to develop without your team having to fully focus on it.