It’s Time Your Business Became More Efficient

September 25, 2019

One of the best things about the modern world just how much easier it is to set up any kind of business than ever before. In the past, it required a great deal of connection, resources, and money to set up a business but now all you really need is an internet connection and a great idea to get a business off the ground. Of course, that's not to say that running a business is always simple, even in the modern era. The reality is that the modern business world is incredibly complicated and being able to navigate that without being bogged down by it can be a real challenge. This can often lead a lot of smaller businesses to become overly complicated and lose a lot of the productivity that is so necessary to making any business truly great. With that in mind, here are some things that you can do in order to make sure that your business is as efficient as possible.

Time management

Time is the single most valuable resource in your entire business for one simple reason. Time is the one resource in your business that, once you've used it, you can never get it back. Far too often businesses that otherwise have huge amounts of potential end up failing because they simply don't understand how to manage their time as effectively as possible. If you want your business to succeed then you need to understand how to use your time in the best ways possible. This means that you need to look at the processes in your business and understand how best to prioritise different elements for maximum results. It also means understanding where the strengths of your employees are and how best to implement them in ways that are going to maximise the quality of their work within tight deadlines. Sure, there will be times where things fall behind but if you're managing your time carefully it shouldn't be too much of a challenge to bring things back in line.

The cloud

We live in a digital world, there's no doubt about that. People shop online, they learn online, they even socialise online. It's hardly a surprise that businesses should be impacted just as much by the digital revolution. The digital era has created many wonderful opportunities for businesses to become more efficient but few have been as impactful as the cloud. Being able to store and access files, data, and documents in a shared space means that everyone in your business has access to what they need. Digital transformation & cloud migration can be a complex process, however. It's often a good idea to make sure that you're working with someone who can help you implement these things as effectively as possible.

Remote working

For the longest time, the general consensus was that the office was the best and most efficient set up for any business. And that makes a lot of sense. Having you and your employees in one place means that you're in a position to communicate as effectively as possible. However, remote working has started to disrupt that idea in some really interesting ways. Thanks to things like remote desktop software, it's possible for employees to work no matter where they are. This not only allows them to have a great deal more flexibility in terms of their work/life balance, but it means that you're able to hire employees regardless of their location rather than being stuck only hiring from within a specific area.

Understanding your customers

When it comes to marketing a business, the most common mistake that a lot of new business owners make is that they assume that more marketing is always better marketing. The truth is that it's far better to get specific with your marketing and the only way that you can do that is by understanding who your customers are and what it is that they really want.

The reality is that there are always going to be aspects of your business that will be complicated and there will always be things that go wrong and cause problems from time to time. Sadly, there really isn't much that you can do about that. However, the key is to make sure that you're always pushing your business to be as efficient as possible so that, when these kinds of things do come up, you're in the best possible position to deal with as quickly and easily as possible without letting them cause any serious problems for your business as a whole. Efficiency isn't about things always working perfectly, it's about being in the best possible position to deal with things when they do go wrong.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

Learn podcasting
in your own time

Listen to the
free podcast

The free, thrice-weekly show that brings you podcast education, industry insights & straight-talking reactions to podcasting news. This short-form show typically runs for between 7 and 15 minutes and releases every Monday, Wednesday and Friday. Usually a solo show, every now and then, the show features expert podcast industry guests and release bonus episodes as the podcast industry continues to grow and develop.