My Little Fish & Chip Shop

March 13, 2018

If you’re looking to launch a catering business, you need to consider your chances carefully. Restaurants, and especially fine dining restaurants, can need several years before they can attract a regular customer base and make profits. Indeed, even though the catering sector doesn’t suffer from the economical crisis in the same ways than any other industry sector, it doesn’t mean that every restaurant business can hit the ground running from Day One. In fact, the safest approach to the catering sector is not to open a high standard restaurant but to focus on quality takeaway options providing simple food with great taste. You might even be surprised by the potential for revenues in this specific sector!
What is the best approach you can take to the launch of a takeaway restaurant? Let’s be honest: You need to avoid burgers and pizza dishes as these are highly popular and you’ll have to face a lot of competition. Additionally, unless you know your way around Asian dishes, you’d better not start a Chinese or Indian takeaway. But fried fish and chips remain a favourite in seaside towns all around the world!
A popular takeaway, despite burgers and pizza
In the UK only, the traditional fish and chips meal maintains its popularity despite the competition from other takeaways. In fact, it was the meal served to the masses during the First World War, as it combines two essential elements: Fresh ingredients that are quick to prepare. Today, fish and chips shops are not only highly famous in the UK and Ireland, but they can also be found in different versions along the European and American coasts. You can expect to sell up to 4,000 portions in a day, so it’s easy to see why a chippie is a good business choice.
Keep it fresh
Ultimately, what makes the fish and chips catering option so likeable? For a lot of people, it’s not only the possibility to have a quick meal, but it’s also the fact that you can enjoy fresh ingredients. If you are keen to work with local and daily fish, you might need to add some scaling, skinning and boning equipment from https://unifood.tech to your shop. But don’t worry, your investment won’t be wasted! One of the most famous fish and chips shops in the UK, opened by chef Rick Stein in Padstow, offers delicious fresh fish in batter throughout the year. In fact, the food is so popular that Rick Stein has combined the takeaway with a restaurant room to make sure that all his customers can enjoy the goodness of seafood. The key to success is to serve fresh fish in a crisp batter with your homemade chips!
Promote your business
Finally, how do you get people to notice you? The choice of your fish and chips shop location is essential, as you need to be visible to your audience, as explained here https://www.excellence-expected.com. If you want to promote your offering, you might need a simple website to convey the information. However, most small shops can get away with social media profiles only!
In conclusion, while there are plenty of fish in the catering sea, there’s nothing stopping you from making your fish and chips shop a success!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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