What Do Modern Customers Expect From Your Business?

August 4, 2017

Every industry has its own trends and styles that come and go out of fashion. And the business world is no different at all, as there are many corporate trends that come and go. At the minute, technology is shaping the business world and enabling most of the current trends in business.
To compete in the modern world of business, you need to make sure that you are up to date with these trends and have incorporated them all into your company. After all, it’s what every modern customer will expect. Here are just a few trends you should get on board with.
Blogging
Blogging has been aroundfor about a decade already, but businesses have only been using it to their advantage for the past couple. It looks like this is one modern trend that is very much here to stay now. That’s because it plays such a crucial role in a company’s content marketing strategy. By adding lots of great content to your website, you can greatly improve the site’s SEO, which can help you bring more customers to your business. Not only that, though, but a blog filled with top-quality content can help establish your reputation as an industry thought leader.
NFC
Contactless payment is slowly becoming to be the norm in the world of retail and commerce. But did you know that it isn’t the only form of contactless tech that you can utilise in your company? If you look at the NFC direct website, you might be surprised to see exactly what can be NFC! Lots of customers want to see this kind of tech being used in businesses as companies as it makes most processes and transactions a lot more convenient and quicker to move forward with.
Live Chats On Websites
You might think that live chats are only available on the likes of Facebook and Google Hangouts, but that isn’t the case anymore. The software to incorporate them into your website is now available, and lots of customers like to see this form of customer service available. It makes it easier for customers to quickly ask your customer service team a question when they are browsing your site. It takes away the hassle of coming into your office to see you or picking up the phone to call you. Thanks to live chats, their query can be answered in seconds.
Catering To Millennials
This next trend is more of a mindset than something you can actually buy for your business. These days, Millennials are a huge chunk of your customers, and it is incredibly important that you start to cater to them and their needs. You will find that this chunk of your customer base has slightly different spending habits than their older counterparts. It’s important that you understand how they spend money in your industry so that you know how you can cater to them and motivate them to use your business.
Once you start to jump on board these trends, you will notice that your business really takes off!

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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