Why Nobody Knows About Your Business

July 12, 2018

When you are trying to set up a business, one of the first and main things you want to b sure of is that people are aware of it and that they approve of the sound of it. If this never happens, then you can’t be sure that you are ever going to get the kind of numbers of customers that you need to flourish. Of course, it can be very difficult to make sure that you successfully spread the word about your business, and it’s something that can take a long time to master. In this article, we are going to look at a number of the possible reasons that might crop up as to why nobody knows about your business. As long as you are attending to these potential problems, you should find that you can get your business back on track and develop some real interest in it in no time.
Not Marketing Early Enough
It might be that you haven't thought much about your marketing before the event, which is something that can easily happen. When you are building your business and coming up with the ideas for it, you are trying to do everything at once. During this time, it can be enormously difficult to be able to think about how you are going to market it as well, o this has to wait until later. However, if you can get the basics down first and then decide on your marketing early on, you can start spreading the word long before you even get started in business. This will mean that there is then a customer base waiting for you as you get going, which is a much stronger position to be in, and one which you should strive for.
Not Varied Enough
You also need to think about the different ways in which you are marketing your business, and make sure that you are using a number of different tactics all at once. By marketing in this wide way early on, it means that your business is going to be able to speak and reach out to more and more people, so it’s important to make sure that you consider this as early on as you can. Some of the ways in which you should market your business are obvious – marketing online through social media, getting an exhibition stand contractor and attending trade shows – but you also need to push the boat out and make sure that you are varying your marketing as much as possible. This will really make a huge difference.
Not Interesting Enough
A big part of all this is that you hope people to talk about your business – but they will only do that if it is interesting enough in the first place. Fortunately, it is not too hard to get that right, you just need to make sure that you are talking about your business in interesting and exciting ways yourself. As long as it sounds exciting, people will want to talk about it, so this is absolutely essential if you want your business to grow in reputation early on.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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