How Preparing To Fail Could Help Your Business Beat The Odds

December 6, 2017

Most people who have an interest in entrepreneurship are aware of the facts and figures. We all know that it’s a minefield out there and that up to 90 percent of new businesses fail. The fact that failure is so common doesn’t make that bitter pill any easier to swallow and ultimately, all any business owner wants is the best chance to make their venture work. You often hear about business moguls taking risks and leaps of faith, but often, erring on the side of caution can help you survive, especially in the early days. Here are some of the reasons why preparing to fail could actually help you beat the odds.
Swerving cash flow issues
Running out of money is an obstacle with which many new business owners are familiar. It can be tough to balance the books, especially if you’ve invested a lot of money in getting the company off the ground, but being vigilant can help to prevent unexpected, unwanted surprises. If you have a budget in place, you can identify potential issues early and hopefully, find solutions before they become a problem. Being cautious with spending in the early stages can help prevent financial ruin. Although you want to have confidence in your sales, it’s best not to overstretch yourself, especially if you haven’t started as strongly as you hoped.
Working on a plan B
We all know that plan A doesn’t always work. If you’re in a situation where things haven’t quite gone to plan, what are you going to do? Are you going to revert to plan B and get back on track with minimal hassle and disruption, or are you going to dither or freak out and try and find a last-minute solution that could possibly work but isn’t guaranteed? The key to surviving in business is often being able to overcome hurdles quickly, cheaply and pragmatically. If you’ve got a lot of people off sick, have you got procedures in place? If your truck breaks down, have you got a contingency plan? Often, there are simple solutions such as commercial truck rentals, which give you the option to take a truck for a period of time and recruitment agencies, which specialize in supplying workers at short notice. Whatever the nature of your work, it’s always beneficial to have a backup plan. The sooner you can react to a difficult situation, the better.
Protecting your business
There are all kinds of threats out there, from cybercrime and equipment theft to natural disasters and mistakes that could cost you money, as well as your reputation. It’s imperative to protect your business as best you can. Could you recover if your office was broken into or somebody hacked your network? By investing in insurance, you can protect your assets and ensure you’re able to bounce back quickly.
You often hear about business leaders taking risks, but there’s a lot to be said for being careful. Nobody wants to dwell on the possibility of failure, but if you prepare for the worst, it means that you’ll be ready for whatever the turbulent world of business throws your way.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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