Put Your Plan Into Action

December 15, 2017

Coming up with a business idea that you think is going to succeed is one of the best feelings in the world. You’ll feel like nothing is going to stop you in your quest to become an entrepreneur.  But what do you actually need to do to make sure you are successful. Well, this is where the tricky part comes into play. There are so many things that could go wrong, and so many decisions to make that could make you so successful. So to ease your worrying mind a little, this article has been devised to help you on your path to becoming a successful business owner.
The Brand
If you’re going to design and make a product, or sell a service, you’re going to need to make a brand. It is so unprofessional to just be working as yourself. You need to have something to sell yourself. This is where a brand comes into play. It is what defines you as a company. But making sure you do it properly is even more important.  Your brand will most likely stick with you until the day your company ends. The name is one of the most important parts. You want it to stand out against the crowd, and be something that makes sense to your customers. Try to make it catchy, but nothing to crazy. Then you want to think about your company ethos. What are you going to stand for, and what are you going to offer your customers. Then you can think about theme colours and things like that.
The Money
This is definitely going to be one of the most expensive parts of starting your own business. You’re going to need a lot more money that you might first have thought. Designing enough of the products you want to sell, or bringing in the stock you want to sell your customers etc. is going to cost a fair bit of money. There’s also a few more things you’re going to need to spend your money on along the way before you become successful. Most people have to take out a loan to get themselves going, but not everyone can take out a loan. A few bad mistakes in the past and you’re definitely not going to have the best credit history, this can massively affect your chances of getting a loan. Fortunately for you there’s plenty of companies out there willing to offer loans with poor credit, so don’t be worried about not getting approved, it will happen for you eventually. There’s also the option of asking family members for a loan if you’re not comfortable with going through someone you don’t know. If you’re fortunate to have someone in your life with enough money to do so, then this might be a much better path for you.
Once you’ve got those two things sorted, all you need to do is make your product and sell it. Our advice is to start marketing yourself early on to make sure you product is known about from the start.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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