Reality Check: The Harsh Truths About Running A Business

August 22, 2018

When most people imagine starting their own business, the image they conjure up seems absolutely perfect. You get to make money doing something you’re passionate about, can work whatever hours you want to, and don’t have a frustrating and unappreciative boss telling you what to do. This all sounds absolutely amazing, but, unfortunately, the reality can be quite different. Running a business is far from easy, and, although you shouldn’t be put off by this, you do need to be prepared. Keeping that in mind, here are a few things you need to know.
Your Ideas Won’t Always Work
Regardless of whether you’re thinking of products, services, marketing tactics, or even the office decor, it’s crucial that you understand that your ideas aren’t always the best and won’t always work. Most business owners tend to be independent and strong-willed by nature, but, if you want to succeed, then you need to be able to admit when you’re wrong. Make sure you always have a team of people to offer constructive criticism and talk to professionals when you need to.
Employees Don’t Owe You Anything
Many business owners make the mistake of assuming that any employees they hire will have the same work ethic and do exactly as they’re told. Unfortunately, this is far from reality. Each of your team members is an individual, and not one of them owes you a thing. Of course, you did give them a job, but it’s much easier for them to get a new one than for you to hire another great employee. Because of this, it’s crucial that you take care of them and show your appreciation.
You Need To Make Money
Your business may be somewhat of a passion project, but, if it struggles to make money, then there’s no point to it at all. With that in mind, you need to take the time to really think about each of your ideas and make sure they can make you cash. You should also ensure you manage your cash flow properly, by monitoring it regularly and cutting billing times, using sites like SATbill. An accountant can also be a lot of help when it comes to taxes and bookkeeping.
Business Is Not About Freedom
If you think that running a business will give you the freedom to do whatever you like whenever you like, you are sadly mistaken. You may be escaping the world of nine to five working, but this doesn’t mean that you’ll have more free time or be able to work whenever you want. In fact, you’ll have a lot less time than ever and will still need to operate your business when most others do.  This is a huge commitment and is one that some entrepreneurs simply can’t deal with.
There Will Be Growing Pains
Whether you want to admit it or not, running and growing a business is not easy and there are going to be struggles everywhere you turn. Even the largest and most recognizable brands have their difficulties now and then, so you can bet that you’ll have to face a fair amount of trouble yourself. Unfortunately, these hardships can make you want to quit but, it’s important to remember that the only way failure is guaranteed is if you give up.
If you’re planning on starting a business of your own, you need to ensure that you’re prepared and get the facts before making any commitments.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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