Reducing the Initial Outlay of Your Small Business

January 5, 2016

Starting a small business involves startup capital. There's just no getting around it. But raising those funds (by any means necessary) is only half the battle. It might seem like quitting your day job to follow your passion as an entrepreneur is a great idea, but are you really prepared? Are you well equipped to deal with the financial side of things? Probably not, if we're being honest.
All the research in the world can't prepare you for the sink or swim nature of running your own business. It can, however, give you something to go off when something unexpected crops up. And believe me, something will inevitably crop up. While it's true that you need a substantial pool of money behind you, that doesn't mean you should waste it away frivolously. Being frugal is still your best bet. And that starts with cutting some of the most obvious costs.
Keep a Spreadsheet Documenting All of Your Expenses
It might seem like a mundane task, but trust me, it goes a long way. It's one of the pieces of advice that is dished out to those trying to save money to get themselves out of debt. But it equally applies to the world of business. If you've got a list of your business expenses in front of you, you have a reference point. And that, my friends, is pivotal. You can see exactly where your funds are being splurged, and then you can make an informed scrutiny of whether it's really necessary.
By all means, by ruthless in your approach. If you can't absolutely justify a purchase, then skip it. We're trying to reduce your expenses here so that your gains in the longer term are more fruitful. Adding unnecessary monthly outgoings is going to chip away at your funding one way or another. Every business person needs a ruthless streak. But it's no good if you can't be ruthless with yourself. Don't think for two seconds that you're immune. Be disciplined and you'll go far.
 
Learn to Prioritize
Figure out exactly what your business needs to survive and, ultimately, thrive. There's no room for luxuries in the world of startup business. You'll just accrue debts that you can't pay off, your funding will dwindle, and you'll fade into obscurity. It won't be the first time it's happened to a promising business, and it won't be the last. Don't fall into the same trap. You need to budget for your essentials. Everything else can wait. If you can afford everything but the office space, then look at remote working as a possibility for cutting outgoings. Take a look at different manufacturers and distributors to find the best deal. Compromise.
That being said, don't compromise on quality. Reputations spread like wildfire in the world of business, and your company may never recover from a bad first impression. You should always aim to provide your customers with the best services you can provide. If they aren't at the forefront of your thinking, even above budgeting, then you won't get far in the long-term. Short gains might see you make a quick buck, but sustainability is key for business.
Outsource and Downsize
Let's not get ideas above your station right from the get go. You don't have a lot of money coming in. That means you can't commit to extravagant monthly expenses. Be smart. Make use of the many freelance professionals and contractors out there. The market for them is booming and for good reason. You pay for what you need and when you need it. No commitment. That will minimize your startup costs from the off.
There is a hot debate over whether outsourcing vs. in-house is the way to go for businesses. I am of the option that outsourcing is always a better option for small businesses for its very nature. Without significant backing, you can't afford to piece together your own team. And finding the talent can be just as difficult as paying their wages. Why limit yourself in such a way when you could branch out and open your horizons? Isn't that a smarter option for everyone?
Starting a business is stressful for anyone. Even a seasoned executive. Don't be alarmed if you feel overwhelmed by the nature of business. It's a cutthroat world. Arming yourself with the right knowledge, tools, and resources is going to get you further. Failing to do so will only result in you falling at the first hurdle, and nobody wants that.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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