The Secrets Of Impressing Customers Without Working Too Hard

August 15, 2018

Creating the best first impression is essential for business owners and tradespeople who want to succeed in their ventures. Like it or not, human beings form their first impression of someone within a matter of seconds. That is why you need to present yourself in the best possible light. However, perceptions can change over time based on your actions, and so there is lots of advice on this page that will help you to maintain the initial positive feeling. With that in mind, read this article and adopt some of the advice to ensure your customers keep coming back for more and always give word of mouth recommendations.
Looking professional and trustworthy
The first thing entrepreneurs and other business people need to consider is their appearance. Never make the mistake of meeting new customers and clients for the first time without looking your best. That could mean wearing a nice suit if you engage in the corporate world, and it could mean wearing clean overalls if you’ve recently become a tradesperson. It’s about respect and attempting to impress. Also, think about personal hygiene too. Would you employ someone and spend lots of money with their company if they failed to take a shower before your meeting? Probably not, right?
Having all the right answers
It is vital that you know your stuff if you want to impress your customers and clients. You are the business owner or tradesperson, and so you should know your job inside out. You are never going to create the best impression if you have to get your phone out and use Google to search for answers to the questions people ask. You must become an industry authority and have extensive knowledge about your niche. You should find that new customers and clients seem to trust you quickly if you can provide them with quick and accurate information.
Keeping essentials close at hand
Most people who deal with business owners or tradespeople would like to buy products or employ their services straight away. That is why it is crucial that you are ready to swing into action at any given moment. It’s going to feel like somewhat of an anti-climax if you have to come back the following day, and that could give the customers a chance to go elsewhere or change their minds. So, make sure you always have access to the essentials you need to work. For plumbers and electricians, that could mean wiring, stainless steel pipe, or various fittings. For digital business owners, that usually means your laptop.
Now you know about some of the best ways to ensure you always impress customers without working too hard; you can incorporate some of these ideas into your approach and assess the results for yourself. Hopefully, you should notice that new customers and clients warm to you much faster than they did in the past. That will result in increased income for your business, and a boost in your success rates. If you need any more advice, be sure to check some of the other articles on this blog before you leave today.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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