SERP-rise! The SEO Trends You Need To Know

The task of marketing your business is a momentous one. From the right advertisements to the social media presence, and, of course, the SEO tactics, it’s all a mountain of methodology. In fact, SEO is getting more and more complicated as time goes on. So, to get your business ahead of the curve, are there any specific SEO tactics that you need to be aware of, and you need to implement right now?
Speed Up Your Website
Speed is everything now. It's a major component of UX, and this is going to impact rankings. Google expect web pages to load in less than 3 seconds, so are you this fast? If not, it's time to get in the big guns, a company like SMR Digital can give you an overall holistic perspective of your ability to climb up the search engine rankings, but you can do some things yourself. You can take the Google Page Speed test, head to the content analysis section and you can specify the pages you would like to test. Luckily with this, you can click on a specific problem, and it gives you some advice on fixing it.
Be Relevant
Of course, we know that we need to be relevant, but how can this be done? One thing to do is to research the top ranking pages within your business niche, and look for the common features. This is similar to RankBrain, but there are tools you can use in Website Auditor. Nowadays you can get penalized for attempting to convince Google you've got some great content. Being relevant is one piece of the puzzle.
Get Clued Up In Voice Search
This is vital if you need to corner the youth market. Figures have shown that 55% of teenagers and 40% of adults use the voice search function on a daily basis. This is showing the fact that it's growing exponentially with every passing year. One way to get ahead of this is to use Rank Tracker, this can help research specific questions that people ask the voice search function.
SERP-rise!
SERP is the secret arsenal in SEO. SERP features, such as Knowledge panels and local packs are giving the organic ranking websites a run for their money. As this evolves, you need to make sure that you track your rankings within these features, and look for the features for similar keywords to your site. Other sites that have similar keywords to yours are potentially stealing your traffic. You can use a rank tracker to keep an eye on specific SERP features as well as their organic results.
Go Mobile
More than 50% of searches on Google are coming from mobile devices. So if your web pages aren't mobile-friendly, this is the first port of call, but you can use Website Auditor to use Google's mobile test.
SEO is a rich tapestry, and so for those businesses and small companies who aren't so clued up, it's these little things that need realigning so you can get ahead of the pack. It's constantly evolving, so get the basics down first!