How to Snag (And Keep!) Clients For Your Business

When you have regular clients that utilise your business, it gives you stability and helps you give your business more of a regular income. You might have the kind of company that sells to lots of one-off customers and clients, but it’s repeat visitors and those offering long term collaborations that are important to try and keep. But what can you do to find new clients for your business, and when you have them- how do you keep them? Here are a few ways you can go about it.
Attend a trade show
A trade show is a fantastic way to secure yourself some new clients. Businesses and decision makers will be attending these events looking for companies like yours, so set up a stall and come up with an interesting demonstration, presentation or even a game to hook people and get them asking questions. Give information about your business in a fun way, and don’t forget to give out business cards as well as take contact details. After the trade show you can follow up and email or call those who were interested and see where you can go from there.
Utilise sales staff
Another way you can get clients for your business is by utilising sales staff. Salespeople for your business can give presentations and information about your business to companies that are likely to need your services. This could be at their premises or they could attend networking events and conferences relating to your area of business. Choose skilled salespeople with proven experience, they can deliver all of the information in the best way, persuade anyone that’s on the fence and be able to answer any difficult questions. Spend time in the recruitment process finding the right sales staff, you have the choice of going with experience or hiring based on potential and giving your own training.
Take them to a hospitality event
If you have an important client that has shown interest in your business but you still need to win them over, what better way to do so than by wining and dining them at a hospitality event? There are lots of options for corporations, from dinner and drinks to sporting events, music events, festivals, shows and so much more. Check out a site that offers tickets for corporate hospitality events and see what kinds of things they have on offer. It gives you a chance to get to know your client more personally and that time spent can help to build trust and form the foundations of a good business relationship.
Provide excellent service
Finally, the way you will keep your clients is by providing them with excellent service time after time. Your products, services and customer service should be top notch, you need to make sure they’re happy to stay working with your business and buying from you as opposed to going elsewhere with one of your competitors.
How do you go about finding (and keeping) regular clients for your business?