Sometimes, It Pays To Pay

July 7, 2017

In business, you will often hear the worn out cliche that you have to spend money to make money. Of course, this isn’t to say that spending money on anything will have this effect. But, rather, that investing in the right things for your business will always have a positive impact. This is true for most types of business. And, it’s something a lot of good entrepreneurs will live by. It’s hard to know where you should be putting this money, for a business which hasn’t been around for long. So, to help you with this, this post will be going through three areas to help you to start spending on the things which will help you to make more.
This first consideration isn’t something which can make you money. Instead, insurance is one of the best ways out there to save money. It’s impossible to know when something will go wrong in your business. You can work hard to provision for things like break-ins, natural disasters, cyber crime, and injuries. But, you’ll never manage to destroy these risks entirely. If you find yourself in court for a personal injury claim, for example, you could be facing paying compensation which lasts for years. Causing someone to lose income or quality of life is very serious. So, you should always have the right cover to protect you. Public liability insurance will protect you in cases of injury, where you’d usually have to pay loads in court. But, it would also be worth looking into options like insurance for property and employees, too. Most businesses have a lot of insurance. And, it’s well worth it.
Next, it’s back to things which will actually make you something, not just save you from great expense. Most businesses won’t organically generate customers and make sales without having to do some work beforehand. Marketing has become one of the biggest sectors of business. And, it makes sense. With the Internet, people have hundreds of options for any given product. This means, even if you’re the best of the bunch, people may never be able to find your site. A marketing and advertising company would be able to help you with this side of your company, dealing with social media, adverts, SEO, and all of your other marketing needs. An investment like this could go a long way. And, it won’t set you back too much at all.
Finally, this last option is something a lot of big businesses are using to scrape as much as they can out of their employees. Treating the people who work for you well will always encourage them to work harder. Giving people benefits like longer lunches, the ability to socialise at work, and even providing food can have a huge impact on the happiness of employees. This sort of effort can gain you a lot more than it will cost. And, you have a lot of room for flexibility here. There’s no right or wrong way to treat staff. Instead, you have to find a way which works for you and your business.
Hopefully, this post will inspire you to stop fearing outgoings. And, instead, will help you to start finding ways to use the money you have to make more in the future. This sort of investment is one of the best you can make.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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