The Marketing Techniques Everyone Will Use 2020

Marketing in each year is so different to the one before it. While things like content and social media have and will be important for years to come, that doesn’t mean serious changes aren't on the horizon. Staying ahead of the curve by knowing where social media trends are heading and what you can do to keep up is a must. Below, you’ll find the marketing techniques everyone will use in 2020. Take a look!

Data Personalisation

Data is very important, but figuring out how to personalize can drive engagement and help you to get even better results. You will need to combine data backed insights with the contextual situation of your prospect so that they get the right marketing content at the right time. When you work on understanding your audience you can deliver far greater personalization, and this helps with other things like retention, sales, and customer service. 

Use Social And Mobile To Get Interactive

Social media, mobile devices, and mobile apps can help you to get interactive with your audience. Assess how you will use social media channels in your marketing plan to enrich customer journeys. Your website should already be optimised for mobile, but if it isn't, then do it now. 

Invest In SEO

SEO has been and will be around for some time. However, knowing what to change is key. In the coming year, you should have a good idea of how to optimise and structure your content in order to get a position zero ranking. Not only that, you should be staying on top of the updates that are regularly released so you’re well aware of what will work and what no longer flies. 

Maximize The Potential For Voice Search

Voice search is new, but that doesn’t mean you should avoid it. Latest statistics show that 71% of mobile users aged 18-29 use the voice assistant on their smartphone, so this just goes to show that voice search could become a big thing sooner than expected. 

Content Stays the Same

Content is still extremely important, even as live video and AR are set to become more popular. You should be leveraging content without question in your strategy already. While content is often online, Direct mail content strategies could also be employed if you want to get the local community involved. 

Automation

Marketing automation can help you to keep people engaged and convert people 24/7. From Google Ads smart bidding strategies to automated email campaigns, opportunities to automate are everywhere. You just need to find the automation opportunities that work best for you. Automation means you can spend more time on the things you’re best at, that actually require your expertise and attention. 

Get ready for 2020 by starting these marketing techniques now, or putting the plans in place for them. If you don’t do these things in the coming year, you might well find that your business falls behind. What marketing techniques will you be using in 2020? Leave a comment!