There’s No Such Thing As A Seasonal Business

January 29, 2019

There are a lot of business people in industries which they view as seasonal. With work only coming through certain times of year, running something like this can be very stressful, with all of your earning potential being condensed into a short period. It’s almost impossible to make this better by simply working harder. Instead, you need to start looking at the approach you take with your business, and this post is going to be helping you out with this by exploring the work which can be done to make your seasonal work come all year round.
Remove The Limiting Factor
A lot of seasonal businesses are only operating like this because of something outside their work, like the weather. In the case of a farm, for example, it is very hard to grow good food during winter, especially in places which experience frost. A company like https://www.rivercountry.coop can help with this, providing the tools and resources needed to overcome winter crop production. This only works when you’re dealing with something which isn’t directly related to the type of business you run. While this makes it harder to spot when you have this option, it doesn’t close any doors and you still have a good chance to move in the right direction.
Become Adaptive
It’s surprisingly common for businesses to have to adapt if they want to be able to target customers all the time. In fact, in some cases, it can make sense to have a business model which is always on the move. For instance, if you grow and sell Christmas trees, it will be very hard to make money for 10 months out of the year. To make up for this, you can use your storage space, business skills, and contacts to look at targeting other large events. Fireworks, chocolate eggs, and loads of other small products come into very high demand during certain parts of the year, and this can be a real money maker.
Share Your Skills
When you’re running a company which can only operate during certain parts of the year, you will have other businesses around you which suffer the same problem. This gives you an excellent chance to target your competitors, using your skills to act as a trainer, with classes being run to teach people about your industry. While this may not make you a fortune, it’s a good way to fill in some of the gaps during quiet times. It can be hard to train someone when they join your business, making this a great business to try and get into.
With all of this in mind, you should be feeling ready to take on the challenge of overcoming the seasonal aspects of your business. This sort of issue never has to limit you, instead being something you can control with the right time, effort, and dedication. Of course, though, you will need to find an option which works for your business, not just your wallet.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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