Types of Content Your Business Needs to Use

There is no doubt about it that we live in a content-driven world these days. The type, quality and volume of content that your business produces are all hugely important. In this blog post, we are going to look at five key types of content that your business should be producing, as well as how you can make sure it is effective. So, let’s get started…
Blogging
Right at the top of the list, the most obvious and common form of content that your business can produce is a blog. They are generally easy to produce, you can share them easily on social media and they rank well on search engines. You need to ensure that you are blogging on a regular basis about fresh and interesting topics. Remember, your blogs also need to be optimised with a clear call to action that drives sales. Make sure you post a link or two back to your own content as well as external sources and use keywords appropriately.
Video
A fast-growing medium that you should be looking to take advantage of is video content. People may well be willing to watch a video when they aren’t willing to read vast amounts of copy. The best way to produce it is with slick video production so your company looks up-to-the-minute and cutting-edge. You can share what you produce on social media, and you also want to think about structuring it like a blog post with a call to action at the end.
Infographics
A well-produced infographic helps to convey a great deal of information in a small amount of space. If you have some positive statistics about your company, it is a nice way that you can get everything across in one go in a way that is visually interesting. You can also easily share them across all your different platforms. Make sure that the design is always clean and consistent throughout using plenty of white space so people don’t feel overwhelmed.
Case Studies
Case studies go more in-depth about a particular topic, and importantly, they are unique to your business and the experiences that you have had. Essentially, you want to write a summary of the case, what you were trying to achieve and how you found a solution to the problem. The best ones are not just dry and boring business accounts; they really go into detail and tell a story.
Template and Checklist Download
These are simple types of content that you can produce, offering a nice resource for your clients without taking a great deal of time to produce. You could offer them as an exchange for an email sign-up. Essentially, you just want to be getting some key points across on a particular topic using a concise number of words and making use of a good amount of whitespace so it looks visually clean.
When you are producing content for your business, make sure it is varied, interesting and informative, making use of the five areas we have discussed.