Welcome To A World Of Digital Solutions

Digital revolution is a term that you have probably heard more than once. With everyone glued to a smartphone screen all day, it is indeed difficult to miss the impact of an overly digitalized world. However, there is nothing wrong with digital solutions for businesses. After all, digital technology is a tool that is designed to make your life easier, whether you are an individual or a business. Consequently, it is essential to embrace the latest online trends for your entrepreneur’s life and to make the most of them to boost your business productive and growth. Discover the four main types of digital solutions for small businesses

The Latest Trends For Solo Entrepreneurs

Modern entrepreneurs find themselves relying on technological pieces of kit to manage their business life and their work/life balance. With tools to minimize the time your spend reading and answering your emails, such as MixMax, you can be sure that you will improve your time management significantly. Additionally, there’s no point mentioning business tools without talking about Headspace, which is a meditation tool that helps entrepreneurs to relax and think clearly. A favorite to fight your way off tricky corners and daily stress! Last, but not least, Trello allows you to set up a to-do list and to manage entire projects from scratch, with the click of a button.  

The Big Trends For Large Software Providers

If your business focus is to deliver professional software solutions, it’s important to put all the chances on your side to create better software tools. Indeed, Q&A testing often falls off the to-do list for small businesses, as the priority is set on hitting the market. However, you need to consider the cost of the potential loss that can occur if your software solution doesn’t provide an effective user experience. To put it in other words, people are not patient. If they find too many software bugs, they’ll go to find a better solution from a competitor. Therefore, spending time to test and improve your tool is essential, even if it means that you need to postpone the launch date.

The Indispensable Tools For Marketing Campaigns

Marketing campaigns are part of the strategy of every business. There is no market presence without a solid marketing strategy. Marketo is, therefore, a fantastic marketing automation tool that allows you to set up and manage marketing campaign for every step of a customer’s lifespan, from discovery to advocacy. Sailthru is a lesser known tool that is used by clients such as AOL and Huffington Post to create a personalized user experience tailored to individual’s interests. A great way to increase conversions and conversations too.

The Networking Tools You Can’t Miss

Finally, small businesses need to network more than anybody else. It’s essential to build your space into the market and to create a network of potential partners, prospects, and suppliers. While LinkedIn is a great tool to find connections you already know, Haystack is a smart networking tool that comes with a twist. Indeed, Haystack allows you to create a digital business card, that you can share with those you meet. It’s not only free, but it also means that the other party needs to give you their email address, as the digital card exists only online. A great way of making more contacts!