WordPress: Friend Or Foe?

May 10, 2017

As a business owner, you know two things. Firstly, you are aware that you need a website to keep in touch with the market leaders. Secondly, you know the site needs to be quality because of the saturation of the market. Unfortunately, people such as you just don’t have the time to create a website. Even worse, you don’t have the money to pay for one. It’s no wonder, then, that entrepreneurs around the world turn to WordPress. But, is their pure faith harmful or helpful? It’s one hundred percent helpful, and here are the reasons why.
Easy To Setup & Manage
There is no need to worry about time when you have a CMS that takes minutes to figure out. Seriously, people have designed and a successful site within fifteen minutes. The reason for this is because it’s so easy to use. The navigation and configuration are simple, and the widgets are pretty basic. These might sound like words with negative connotations, but that’s far from the truth. The reality is that you don’t need to be an HTML wizard to create some successful, and that’s a bonus.
Blog And Website Friendly
Before blogs became a thing, everyone wanted a website. Now that blogs are making waves, everyone wants a blog. The back and forth is annoying if you have to choose between one and the other. However, there is no need to pick a favorite if you select WordPress. Other the years, the company has evolved into an entity that allows you to do both. So, if you want to continue blogging about your life and your world, you can. And, if you want to manage the website as a whole, you can do that too. Accommodating both is essential if you want to hit your target audience.  
Better Designs
In the past, there was a problem with the themes. Everyone that used the platform only had a small selection of quality themes, so every blog looked the same. Because originality is essential in a blog, it caused a lot of issues that were hard to solve. Nowadays, there is no need to worry. The WordPress web design features are a lot more varied, and they are a higher standard also. Of course, you can pay for the privilege if you think it will make a difference. But, the freebies are pretty good too.
SEO-friendly
Search engine optimization is the cornerstone of any good website or blog. Without SEO, there is no way to get the word out about the good work you are doing. At least, there isn’t a way that will garner as much attention. Websites battle SEO on a daily basis and they lose a lot of the time. The reason is that it’s hard to produce a site that incorporates the tactics without breaking the rules. WordPress is different because it has features that are very friendly. Customizing your permalinks, for example, is a useful way to sneak in keywords and phrases.
WordPress is a friend, and like all good ones, it’s always there to help.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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