You Can’t Run A Business When You’re Afraid Of Tech!

October 1, 2019

There are a whole lot of things that make trying to run any kind of business in the modern era unique from pretty much any other point in history. And if there's one thing that's responsible for more of that than just about anything, it has to be technology. The rise to technology and digital technology, in particular, has completely transformed the world around us and that applies doubly so to the business world. However, far too many business owners are afraid of embracing technology for one reason or another, something that can end up causing some serious issues for their business as a whole. With that in mind, here are some ways that you can get over your techno-phobia as a business owner.

Know how it can help

The first thing to be aware of when it comes to trying to bring technology into your business is that doing so can make your life and the life of your employees a whole lot easier. The reality is that technology can do wonders for making your business more efficient, more cost-effective, and even more environmentally friendly. The key is understanding where potential deficiencies in your business might be and researching the ways in which that technology might be able to help you to shore them up. 

Understand how to use it

Of course, it's not just a matter of throwing technology at your business and assuming that it's going to solve all of your problems. The reality is that you need to understand how to actually use technology in your business. Whether this is something like https://setapp.com/how-to/alternative-to-notepad++-for-mac or training your employees on how to use proprietary software that your business requires, understanding how to best use the technology in your business is essential in order to turn it into something valuable. Otherwise, it's just going to be yet another obstruction to your business's success.

Reach out to the experts

Of course, it's fair to say that not everyone is going to have the time to become an expert in technology overnight. The reality is that, if you really want to make the most of the technology at your disposal, it's sometimes best to reach out to those who really understand it. Outsourcing some of your technological needs to outside companies is one of the best things that you can do if you're not exactly well acquainted with a lot of modern business technology. Not only that but it means that you're able to focus your efforts on the parts of your business where you do have a greater degree of expertise.

Of course, it's important to understand that it's not just a matter of throwing away every traditional aspect of your business in favor of exclusively embracing modern tech. The last thing you want to do is to throw the baby out with the bathwater. The key is to try and strike the right kind of balance between embracing modern technology and understanding the elements of your business that are timeless and that will continue to serve you well into the future.

Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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